5 Essentials for Establishing Your Own Startup

November 16, 2021

Establishing Your Own Startup

Having the courage to launch a startup is one thing, but having the means to make it a reality is another. Taking your million-dollar idea to the next level will involve several challenges. It’s important to start with the fundamentals of setting up a new business to make your startup fly. Getting these essential steps right is vital, especially considering how 20% of businesses fail within their first year of operating, according to a market estimate reported by Entrepreneur. From securing your capital to doing enough market research, the road to success may be challenging. Fortunately, it is possible with these essentials:

A product people want

While it seems fairly obvious, developing a product that people will want to buy is something that many startups don’t get right. For Entrepreneurs cites how product problems is one of the key reasons why startups fail. This happens because startups often fail to develop a product that meets the market need, or they may not be able to nail the product/market fit.

To avoid this, be mindful of the problem you’re solving for customers and users. Conduct market research and prioritize the features of your product based on customer feedback. It is also crucial to test before you invest and launch your product since more damage and expenses can result from releasing an untested product and having it fail.


Figuring out the finances is one of the biggest hurdles for new businesses. The truth is that you’ll need money to get your ideas moving and your ideas off the ground. Exploring several options is your best bet so you can consider the advantages and disadvantages of each before choosing the most suitable for your business needs. A guide to funding a business on AskMoney discusses some of these options. It includes government subsidies, getting a bank loan, and more traditional means, such as selling assets and finding other sources of income.

You should also pitch to investors who may be willing to fund your idea. It’s worth discussing your options with a financial advisor or someone who has experience in setting up their own startup to get some pointers. It may take some time to get your finances in order, but once you do, you have more headway to move your business forward.

Deciding on your business’ legal structure is another important aspect. There are four that you should consider. The first is a sole proprietorship, which means your expenses and income are included in your personal income tax return. This is best for businesses with little to no employees. The second is a partnership, which involves two or more people owning and operating the business. Corporations are well-suited for larger organizations that need liability protection and flexibility, such as restaurants and manufacturers. The last is a limited liability company or a private limited company, which is an adaptable structure that is best for businesses just starting out but aren’t certain how much they will grow in the first year or so. This last legal structure also protects business owners from legal liabilities that may be incurred by the business. Deciding on the most appropriate structure can be crucial to your business’s growth and future success.

Product accessibility

For your product to do well, it has to be made accessible to your target market. One way that this can be done is by ensuring your website or digital platform’s user interface and experience (UI and UX) make sense to those purchasing from your business. UX designers are responsible for making products and services more intuitive and accessible for users. This involves market research, product development, strategy, and design to create a user-friendly and user-centered experience. Startechup helps new businesses increase efficiency, reduce costs, and gain access to expert developers to improve UI and UX. This ensures your product gets the best support from the right tools, technologies, and experts to connect it to its intended customer.

Founder’s agreement

As soon as your company is registered, prepare a founder’s agreement based on the roles and responsibilities that each team member has agreed to take. This agreement should detail the roles of the members of a company, the equity vested in them, their ownership of intellectual property, and their responsibilities. This also includes the consequences in case of departure or death. This can help clarify matters that tend not to be discussed between co-founders and provide a good understanding of what everybody is expected to do.

About the author: Baptiste Leroux - CEO

After several years in the corporate world, I create my first Web startup as a social enterprise. Working with talented people, excellent software development skills, good communication, and a competitive pricing, we shifted our focus to web & mobile outsourcing projects. View on Linkedin