Video advertisement has become an effective marketing strategy for almost every startup business. Not only does an effective video ad enhance your brand recognition and boost your sales, but a vast majority of customers also prefer it. So we recommend leveraging the benefit and power of an effective video ad by making one for your startup business.
Depending on the viewers, most would prefer seeing something informative about your brand rather than scrolling through a long text. Currently, digital video marketing has become the hot trend, and your startup can be a part of it with the help of a business ad maker.
An informative digital video ad can effectively convert your audience’s interest into sales and expand your brand on the internet. Whether you post the video ads on your Facebook page, website, e-newsletter, YouTube channel or any other platform, you’ll be able to market your startup brand to a broad audience. So, all excited to learn how to make such an effective video ad? Let’s start.
Tips To Create An Effective Video Ad For Your Startup
We know how fast you want your startup business to grow, and video ads can be a great, cost-effective way to do it. Here, we have listed a few tips to help you make effective video ads for your startup’s marketing.
1. Get the most out of the first few seconds
The initial few seconds of your video are crucial. If you want your potential customers to avoid skipping your ad, it is advisable to grab their attention instantly. Create a video ad where the introduction is a statement or image that will ignite your target market’s interest.
Give your best efforts to engage your audience within the first ten seconds of your video. You may do this by pinpointing a common issue, sharing anything that makes your startup unique, or asking some relevant questions. Sometimes, you’ll find video ads that are audio mute. So beginning your video ad with excellent and exciting visuals is crucial to influence the viewers and gain their interest.
2. Call attention to what makes your startup great
Why should your target audience show interest in your startup business? We would strongly suggest answering this question in your video ad. Focus on what makes your startup so great and what is so special about your product or service. Let the audience know what makes your startup stand out from others by showing your efforts, plans, and achievements. If possible, show your track record for success.
One more thing we would like you to add to your video ad is customers’ positive feedback and testimonials. The more you pay attention to your startup brand’s benefits, the more effective and result-driven your video ad will be.
3. The length of your video ad
We strongly urge you not to turn your video ad into a documentary. If you go online, you’ll find that most video ads are 30-seconds long or less, which is the optimal length of a digital video ad.
If you’re leveraging videos for brand positioning, go for longer videos as they’re more effective. For instance, if you’re sharing a story about your startup brand in a video featuring a company representative or a customer, use the video ad maker facility to keep the video longer.
No matter what, you’ll have to edit your video and make it crisp while distributing your message quickly to let the viewers stay engaged and continue watching.
4. Let the viewers know why
Your video ad must convey to the viewers why they should opt for your startup brand. Tell them what makes your product or service the right choice.
Whether it’s a patented technology, unlimited warranty, free delivery, or great value, give some solid reasons to the viewers to connect with your startup business. Emphasize this pointer when you’ll plan and shoot the online video ad.
5. Use a call to action (CTA)
Every ad aims to motivate and entice the audience to take quick action, and your video ad should be no different. The best way to do that is by adding a CTA via graphics, text, or filming.
Typically, using the CTA at the end of the video is recommended. For instance, let the audience know how to visit your website for more details, buy your products and services and sign up for discounts.
6. Write an interesting script
Having a well-thought-out plan for creating and publishing your video ad is vital. The script must explain and highlight all the audio and visual element in detail. All great movies, building designs, and videos are first conceptualized with pen and paper.
Whether you write the script yourself or hire a writer for it, take your time to create the best script before investing any money or time in making the video. Once you are done with the script, show it to your family, closest friends, and those with good knowledge of your startup niche. After all, their feedback is an effective tool to learn where you need to do necessary modifications.
7. Give the video a personalized touch
Adding images of yourself, your customers, employees, and your workspace is a simple yet effective tip to make your video ad seem more appealing. It will show the authenticity and reliability of your brand. As mentioned earlier, adding customer testimonials would be wise at this point.
8. Voice and lighting manners
Do you feel nervous or uncomfortable speaking in front of the camera? If so, we have some good news for you. There’s always the option to hire someone else to record your message on your behalf, and you can seek the professional assistance of an expert voice artist to perform your voiceover on the script.
If you do not have professional lighting, you need not worry. Recording the video ad in front of a window during the daytime while switching on the overhead lights. However, we recommend buying a video light kit online if you plan to create many videos.
So, to conclude this comprehensive guide, consider all these tips while planning and creating an online video ad for your startup video. Big things take time. So be patient, follow your passion and create compelling videos for your startup.