The Impact of a Global Pandemic on Online Business and Marketing

February 5, 2021

Businesses across the globe were shaken by the start of the COVID-19 pandemic. With countries trying to curb the infection rates among their populace, many precautions were taken that would affect businesses both small and large. Some businesses adapted by introducing sweeping changes, while others went under because they could not survive in the new economic climate.

Only one thing is certain—businesses had to adapt quickly to the circumstances to stay operational. In many cases, this meant overhauling marketing in such a way that would keep customers engaged while still staying true to the core audience and business plan.

Panic buying affects every economy

Once the World Health Organization classified COVID-19 as a pandemic, people reacted by panic buying essential supplies. History has shown us that it helps to be prepared in these types of scenarios, whether it’s war or pandemics. In a crisis, many individuals resort to stocking up on goods that allow them to survive difficult times.

Risky situations can make us feel like we don’t have control over our lives, but panic shopping makes us feel protected and secure. Storing goods in our pantries gives us psychological relief. If one group of people shows this behaviour to the public, the rest will follow their example. People have the urge to act when the shelves are bare because no one wants to see an empty table when the stomachs are growling.

Is it safe to order online during a global pandemic?

It’s safe to say that COVID-19 is easily transmitted. Some people don’t have the option to visit shops and purchase goods, which is why they need to visit websites and place an online order if they want to receive their products. However, this sudden rise in online sales is raising an important question. Many people want to know is it safe to order online during a global pandemic? There is no simple answer to this question, which is why it’s essential to stay informed before ordering any products.

It’s unlikely that the virus would survive on the items you want to purchase. The virus can remain viable for up to 72 hours on plastic and 24 hours on cardboard. If you have to place an order, it’s vital to understand that most of these products are safe. However, shopping from local business owners is not always the safest option. If the package arrives a day after you place an order, you should disinfect the box and keep it in an isolated area for at least 48 hours before touching the products.

New marketing opportunities allow business owners to increase cash flow

Many business owners had to close their shops permanently. Cash flow disruptions can affect the financial health of small business owners. Most people didn’t know how to keep their business alive, but new marketing strategies allow them to advertise their products and increase cash flow. Consumers spend more time on the internet, which enables them to see what’s new on the market and find good deals in these trying times.

Business owners have to interact with their audience to boost sales. Shoppers are desperate, and they’re trying to find new ways to fill the void. That’s why business owners invest more in website appearance and new content that can entertain their audience.

Business owners are looking after their existing customers

Online business owners are trying to manage the uncertainty of a global pandemic. They have to look after their existing customers and find new ways to attract their target audience. That’s why they’re offering additional services or changing the price of their products.

Unfortunately, that’s the only way to keep the business alive during COVID-19. Business owners are offering discounts and extending invoice payment dates to support customers who are facing financial difficulties.

The sudden rise of logistic companies

During a pandemic, every business owner needs to rely on an experienced logistics company. These companies can help them organize and execute the storage and movement of their products. Without them, it would be impossible to meet the needs of their customers. Logistic companies are essential because they keep the supply chain efficient and ready to meet new business goals. Some business owners can’t handle these complex operations without investing in professional service. These companies can lower the risk of COVID-19 transmission and offer your customers the ability to track their order and feel safe while shopping online.

Video marketing during COVID-19

New marketing strategies allow business owners to promote their products and invite shoppers to spend money on their goods. Video marketing is on the rise because it’s widely acceptable and easy to consume. Business owners have to use video marketing to bond with their customers and increase loyalty. In other words, business owners are more present on social media platforms, and they’re using them to present quality content to their audience.

There’s no doubt that video advertising has more potential than ever before and that the global pandemic is changing the way we look at sales and new marketing strategies. Recent trends will give customers the option to shop online whenever possible and find new products from the comfort of their home. No one can say what awaits us in the future, but new changes are coming, and our only option is to embrace them.


We’re all dealing with great dangers, and we want to know what’s going to happen to us after the pandemic is over. The global pandemic is slowly reshaping the world, and we have to be a part of this global transition. As a business owner, you must adapt to those changes and keep your business active.

The pandemic is far from over, and you have to do your best to stay on your feet and use whatever you can to increase the cash flow and reshape the industry. People should support local business owners because that’s the only way to prevent global hunger and keep the economy alive through this crisis.

About the author: Baptiste Leroux - CEO

After several years in the corporate world, I create my first Web startup as a social enterprise. Working with talented people, excellent software development skills, good communication, and a competitive pricing, we shifted our focus to web & mobile outsourcing projects. View on Linkedin