Top 10 UI/UX Trends for 2023

January 23, 2023

Top 10 UIUX Trends for 2023

As we enter the year 2023, web and app designers anticipate some exciting and innovative UI UX trends that will shape how they’ll design user experiences this time around.

Developing an exceptional design should be a top priority in any product’s development process. According to Forrester, establishing a great user interface (UI) can dramatically increase website conversion rates by 200%, while optimizing the user experience design (UX) could even propel that rate up to 400%.

So, if you want users to interact with your digital products in a meaningful and beneficial way, then you’re going to want to keep up with these top 10 UI/UX trends for 2023:

1. Large & Stylish Typography

This trend is all about using big and bold fonts to make your content pop and grab your users’ attention. Think oversized headings, custom fonts, and other typographic elements that will make your site look fresh and modern.

In 2023, this UI trend gives you the opportunity to be creative and experiment not only with the size but also with the shape of your fonts. Trust that mixing and matching bold typography is nothing to be scared of this year.

Apple isn’t scared to make a statement with its font selection—take a look at the big typeface they use on their website as an example. Choosing an impactful and aesthetically pleasing font is key to getting the user’s attention.

generative AI quote

2. Accelerate the Design Process with Generative AI

Artificial Intelligence (AI) technology has revolutionized the digital art world, and now some people have taken it a step further by creating full-length books with AI illustrations exclusively. And now, we’re going to see its way into the design industry.

Generative AI—which uses machine learning to create unique designs based on user input—is the UI trend we’ll see in 2023 that will accelerate the design process. We see how it’s being used in Adobe Photoshop with its content-aware fill and face-aware liquify. Also, Illustrator’s puppet warp and global edit tool.

UI designers can expect more technologies like this to come out in the coming year. From creating logos to web designs, generative AI can help designers craft unique visuals quickly and efficiently.

3. Voice User Interface

It’s no surprise that this is one of the latest UI trends that will flourish this 2023; voice commands for user interaction are becoming increasingly popular by the day.

Voice user interfaces (VUIs) are a great way to add convenience, simplicity, and efficiency to websites and apps. It’s possible to add voice commands that enable users to navigate a website or app or even respond to basic questions.

In a 2019 survey by Statista, internet users in France showed that out of 2,605 respondents, 34% reported using a voice assistant on a smartphone were aged between 15 and 24 years old. As more and more people get used to interacting with technology via voice commands, it’s clear that implementing a VUI can be an asset for many businesses.

4. Accessibility is a Must

Creators should start their design processes with European Accessibility Act in mind. Every country within the European Union must enforce accessibility standards across a vast array of products and services, which may include computers, operating systems, ATMs, smartphones, banking services, e-books and online shopping.

StarTechup UI/UX design services

While this is not exactly a UX design trend, this greatly impacts how we create web and apps moving forward. The goal is to create a more inclusive society and make technology more accessible to everyone, including persons with disabilities and the elderly.

Whether you design for mobile devices or web pages, make sure you keep accessibility a priority and incorporate features such as alt text to images and clear, concise Copy. Even if you’re not in the EU, you should practice accessibility standards and guidelines.

5. Light and Dark Mode Options

Following accessible and inclusive design, we move on to user personalization. As more and more users request customization options, light and dark mode UI design trends will continue to grow in 2023.

Light mode is often used to signify a positive tone, while the dark mode is commonly associated with a more elegant and serious vibe. This UI design trend is a great way to give users the freedom to choose how they interact with your product. Moreover, it also provides a more pleasant experience for those who may have light sensitivity.

No matter the context, it’s essential to be mindful of color choice and contrast when you create your interface designs. Use design elements that are both visually appealing and accessible to a wide range of users. Keep in mind that both light and dark modes should have a high level of contrast and legibility, which makes them easier to read.

6. Augmented Reality and Virtual Reality UI Design

Though still in its infancy, the world of augmented reality (AR) and virtual reality (VR) UI design is growing rapidly. As technology advances and these two areas of UI UX become more popular, expect to see them more in 2023.

For UI designers, this means that they’ll need to start considering how to deliver an immersive experience into their designs. This means creating interfaces that are seamless and highly interactive.

Examples of AR technology can already be found in apps like Snapchat, where users can use their phones to take selfies with cartoon-like filters. There are also virtual reality games and experiences, like Google Cardboard or Oculus, that let users explore a virtual world.

woman using AR technology

7. Adobe XD users’ mass migration to Figma

One of the top UX design trends that will emerge in 2023 is the significant migration of Adobe XD users to Figma. This trend is driven by several factors, including Figma’s collaborative features, which allow multiple team members to work on a design simultaneously in real-time, as well as its ability to share designs with stakeholders for feedback easily.

Another advantage that Figma has over Adobe XD is its browser-based interface, which allows users to access their designs from any device with an internet connection. This is particularly useful for remote teams and freelancers who need to work on designs while on the go. This feature is a game changer for the current remote working culture.

However, it’s worth noting that Adobe XD is still a powerful tool with various features such as prototyping and animation. Some users may prefer Adobe XD’s ecosystem and its integration with other Adobe products like Photoshop and Illustrator. But for many, the ease of use and the collaborative features in Figma outweighs the features of Adobe XD.

8. From How We Build to What We Build

The Head of Google Design Platform, Itai Vonshak, shared the two trends about how we build and what we build. He shares that these UX design trends will thrive in 2023 and shape the way how we design things in the future.

In this talk, he discussed the revolutionary design-to-code platforms like Figma, Webflow, Wix Editor X, and Anima that would completely reshape how UX designers deliver their work. Recent years proved to us the power of design-to-code platforms that decrease development time and shorten the gap between designers and developers.

Personalization is another interesting point. Building tailored designs and experiences that cater to the preferences of each user, especially niche users who need accessible design, is a practice that design teams should follow. Although it’s simpler to design for the average person, we should think about designing with “you” in mind.

9. Wide Usage of UI Card Components

In a sea of new designs, nothing beats using the card component. This year, in the UI trends 2023, using more card components is the way to go!

From efficiency to usability, card components can improve UI/UX design interfaces by reducing cognitive load and providing a more visually pleasing design. By breaking complex information down into smaller chunks, it can also provide a better context and make any material design easier to digest.

What’s more, card component designs help achieve minimalist interfaces. While they can contain large amounts of content and data, cards are relatively small in size and can conserve valuable space. In addition to this, their neat design allows for a faster page loading time and better overall performance.

Finally, card components can be easily customized to fit any project requirements—from minimalistic designs to asymmetrical layouts. With its wide variety of uses, it’s no wonder why card components are one of the most popular UI trends in 2023.

10. Showing Your Brand Personality Through Storytelling

The challenge for all designers is keeping users engaged. That’s where storytelling comes in. In 2023, UI trends will focus on creating experiences that engage users and make them feel part of a story.

This year, you will want to master the craft of utilizing plot and conflict to tell a captivating story about your brand. The beauty of storytelling is that it can be used in a multitude of ways, from onboarding experiences and product tours to landing pages or homepages.

If you want to start creating your story, consider these tips:

  • Add interactive design elements that can pull users deeper into the story.
  • Use illustrations, animations, and videos to make digital worlds.
  • Focus on creating a narrative that’s true to your brand. You can offer personalized messaging to different user segments. 
  • Create designs that make users feel like they are part of the story, not just bystanders.
handshake during meeting

Get UI/UX Services from Us!

With all the emerging user interface and user experience design trends for 2023, it’s clear that the industry is changing rapidly. Keeping up to date with these trends can be a challenge, and that’s why many organizations are turning to professional digital agencies for help.

At StarTechUP, we specialize in UI and UX design services. Our experienced team stays on top of industry trends and will work with you to create stunning designs that are user-friendly and engaging. We also include user research to identify customer needs and create efficient digital solutions to ensure success.

Book a FREE consultation today to learn about our services that can help you create an amazing digital experience for your users!

About the author: Andrea Jacinto - Content Writer

A content writer with a strong SEO background, Andrea has been working with digital marketers from different fields to create optimized articles which are informative, digestible, and fun to read. Now, she's writing for StarTechUP to deliver the latest developments in tech to readers around the world. View on Linkedin