The Importance of an Online Presence
In the previous posts, we’ve talked about what a Startup company is, how to find the right startup partners, how to fund your venture and where to promote your ideas. The digital age has opened doors to an online community that’s more accessible for Startup companies to engage with loyal customers and find potential clients.
An online presence, according to the Kate’s Take (a blog regarding online presence), is the sum of all the personal and business-driven identities you’ve created online, and the interactions that those identities participate in. In a decade when most people spend a lot of time online, a Startup Company could greatly benefit from the free promotion and identity of a well-established online presence.
A presence is not only creating Facebook, Twitter, Instagram, Tumblr, Google+, LinkedIn or blog accounts but also engaging in interesting conversations and letting your brand become an actual persona that customers become comfortable with. The good thing about an online presence is that the resource you need for this is time, more than money; and if done consistently, it pays off in the long run.
Aside from the benefit of only having to invest time, the online community is awake 24-7. It’s basically a 24-hour showroom, accessible to anyone with an Internet connection; unlike traditional print advertisements that are only limited to the people who see or read them.
Brand building is also nearly impossible without the right online presence since customers want to check out the companies they want to work with. Like a resume or a calling card, the fate of your company’s ability to clients entirely depend on how you play with your marketing strategies to generate revenue.
If you need a reliable company to help you create your website and establish online presence, contact us. We look forward to working with you!BACK
Establishing Online Presence
An online presence is the sum of everything your company has done online: every account made and social media interaction done. A well-established online persona benefits your business because it’s a free 24-hour exposure that is open to anyone with an Internet connection.
The problem is that everyone seeks to create the best online portfolio and it’s hard to redirect traffic your way without being stuck in the other sites with a similar business to yours. According to EOFire, there are several ways to establish an online presence such as strategizing, creating a remarkable website, constantly improving, providing consistent value and tracking progress.
Online Marketing strategies should be based on your product or service. Think like a user. If you are running a pizza company, what are the reasons why someone would want to go to your website? Provide the potential customer with options and platforms where they can give feedback or order pizza or just say hey.
A home website strengthens the identity of your brand; buying a domain is one thing, creating an interesting and unique experience is another. Aside from the aesthetics and functionality, you have to consider the content if it’s interesting enough for people to share with their friends.
Even if your website or social media account is already superb, there is always room to grow and improve; while persisting to deliver the best quality of product or service possible. Sometimes, the reason people stop patronizing a certain company because it doesn’t keep up with the changing times.
Track your progress to know whether or not certain strategies work. New companies and businesses develop a personality over time, so it’s very important that the brand managers understand how people perceive what they produce.
If you’re looking for a reliable partner in establishing your online presence, contact us today! We look forward to working with you!BACK
Developing an Idea
Startup Companies are born from ideas or proposed solutions to problems. Ideas are the blood and core of a lot of businesses so it’s very important to cultivate ideas to separate the bad one from the good ones.
According to the Angel Investment Network Blog, there are several ways to develop an idea such as living in the future, finding out what is missing in the world, writing your idea down, bouncing it off other people and doing additional research on the subject. An idea takes a lot of polishing and thought; and most of the time, other people getting involved does wonders with the brainstorming.
A great idea is something that redefines the present and helps shape up the future; so the future is a good place to start. If you notice a trend in fashion or technology, think about where it might lead. Is there an existing need that doesn’t have a fix yet? Is there a current great idea that could be improved? These are some of the questions you could answer to get those brain gears started.
Write down your idea, regardless of how absurd it sounds. A lot of current technological advances started from a seemingly silly idea. A skateboard that floats? Hover board. A personal computer you can carry around? Laptop. A way to plug things into the computer? USB. Wireless information exchange? Bluetooth or Wi-Fi. Wireless telephone? Cellphone or smartphone.
After writing down your idea, gather a couple of your trusted friends and ask feedback about it. Aside from the feedback, further research is also essential in idea development; check if other people have tried out your idea and how far the technology can accommodate your plan.
If you’ve developed an idea and you want to hire us, contact us today. We look forward to working with you!BACK
Turning an Idea into a Startup
Once you’ve developed an idea, the next step is to find a way to make money off of it. Concepts are good and at the end of the day, you will need to sustain your operating expenses and the costs of bringing your idea to life.
A well-written business concept is one of the best ways of converting an idea into a Startup; it acts as a middleman between your great idea and your business plan. A business concept allows you to think more about what you want to accomplish with your idea, product or service. Evolving your brilliant idea into a business concept is one step closer to success.
According to Alana Muller, the President of Kauffman FastTrac, there are questions you should answer in describing your business idea:
1. What is my product/service?
2. What does my product/service do?
3. How is it different or better than other products/services?
4. Who will buy the product/service?
5. Why will they buy the product/service?
6. How will the product/service be promoted and sold/offered?
7. Who are my competitors?
Knowing your product/service and what is has to offer is essential in knowing what to do with it in the future. Comparing it to other similar brands and researching on your potential competition helps in ensuring that your product/service has a space in the market if you decide to turn it into an actual business. Of course, there are marketing strategies that avoid run-ins with those considered giants in their field so don’t worry about well-established brands as long as your product or service offers top-notch quality.
If you have a business concept and it is well on its way to becoming the next big thing, let us know if we may be of assistance on that. Contact us today! We look forward to working with you.BACK
Researching Your Market
If you’ve already laid out your business concept and a rough draft of your business plan, the next course of action would be to create a prototype of your product/service to know how potential customers react to it. A prototype not only allows you to fix any potential problems but it also gives you valuable feedback on your business before you invest a lot of time, effort and money.
If you’re planning to create a startup company or business, identify your potential customers and what they might need from you. With your business concept and plan in hand, figure out the best way to meet your possible clients and do a test on how they react to your product/service.
Obtain as much data as possible on how customers react, whether they’re willing to pay for your offered service/product and how much they are willing to shell out. Can you make enough money for a speedy return of investment?
Check out your competition and the other present similar offerings in the market. Can you provide better service/product/price/function than those that are currently available? How much of the competitors’ market can you redirect to your business? Does your business have a standalone potential market base?
If your business has a physical shop, think about whether or not an online presence is needed in promoting your products/services. If you’re going to promote your business online, hire a person who makes it his business to make sure that your “online market” is well taken-care of.
Are there any pre-existing companies or associations that patronize your intended product or service? Will it be beneficial to your business to go into a partnership?
We understand what any business needs in order to grow. Contact us today so we can talk more about it. We look forward to working with you!BACK
What is a Startup?
There is currently no exact answer to this question. According to Eric Ries of the Lean Startup, a Startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. Neil Blumenthal of Warby Parker said that “A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed.”
Both definitions from well-known figures in the Startup industry have a common point: that a startup solves problems or creates solutions, and yet have no control of whether or not they will succeed.
A lot of well-known Startups such as Airbnb, Paypal, Uber, Facebook and Google may set your standards and expectations really high and convince you that anyone can “make it big”. However, the stark reality is that the failure rate of Startups range from 75% to 90%; making it past non-failure is one thing, actually succeeding and becoming a well-known brand is another.
Preventing failure is already considered success but generating revenue to sustain the growth and development of the Startup proves to be tricky as well.
According to Paul Graham, during one of his talks at the Harvard Computer Society in 2015, a successful startup has 3 key elements: teaming up with the right kind of people, creating a product that customers would want and spending as little money as possible. Aside from money, time is also one of the most important resources that you have to make valuable usage of.
Although there is no exact definition of what a Startup really is, people who venture into this field get a grasp of what it takes to succeed after several trial and errors. The good thing about startups is that re-launching is always an option.BACK
Finding the Right Startup Partners
A Startup company doesn’t create itself overnight. Its birth and non-failure is a product of the hard work and dedication of talented individuals. There are a lot of startups that don’t succeed just because of not having the right people on-board.
Although finding the right people is just Step A of an entire alphabet of how to start a Startup, making sure you start with the correct, ambitious and like-minded individuals could spell whether your company will grow and prosper or just fail like 75-90% of other Startups.
According to Anthony Frasier, a founder of The Phat Startup, a Tech Startup needs three people: a hacker, a hustler and a designer. Although tech startup is just one of the many kinds of startup companies, it’s a good place to start because of its saturation in the market.
A Hacker is slang for somebody who knows his way around a computer or someone who is a beast at coding. He could be a developer, programmer, back-end professional or all of the above. He is the one who takes the concepts and creates a functioning masterpiece out of it.
A Hustler, which is slang for somebody who knows how to sell things. As much as creating amazing products is important, sustaining the business is equally valuable in a Startup. The function of the hustler is to make the company profitable by expanding his connections and looking for potential clients.
A Designer, although he doesn’t seem to do as much legwork as the two other partners, is in charge of making the product look good. The designer makes sure that all outputs are marketable and appealing to the customers. His job is to make sure that everything they create can be used to generate more clients.
Sometimes, as a founder, you might find yourself doing two or all of the functions; however, delegating responsibility is really important in creating a startup business since everybody only has 24 hours in a day and hogging all the positions to yourself would create stress and take you away from a lot of other commitments you may have in life.
Do you have other tips on how to find the right startup partners? Comment them below!
Does your startup company need an awesome hacker? We might be able to provide one for you. Contact us for more information!BACK
Funding Your Big Idea
You already know what a Startup company is, and you’ve already picked your co-founders/partners; what do you do next? You look for the resources to cover the cost of your startup company. Money is one of the most important aspects in any business venture so it’s no question that startups need it too.
There are several ways to accomplish covering the financial aspect of your aspiring company, such as Bootstrapping, Crowdfunding or looking for Angel Investors or Venture Capitals. Aside from looking for ways to earn money, you also need to look for methods to cut cost but for now, let’s focus on the searching and acquiring.
Bootstrapping basically means that you’re getting money from sources near you. Some startups go as far as asking for loans or borrowing from friends and family. This method is easiest, yet it’s really hard to sustain without clients or sales.
Crowdfunding is a way to get money from large number of people. Asking for donations in person used to be popular but nowadays, everything can be done online. Most brilliant ideas from aspiring startups that require a lot of donation go to websites that promote crowdfunding such as GoFundMe and Kickstarter.
Another way of getting funds would be finding an Angel Investor, otherwise known as business angel, informal investor, angel funder, private investor, or seed investor. This kind of investor seeds funds to the startup in exchange of equity or convertible debt; depending on the agreement.
When your business kicks off and you need more cash for expansion or improvement of services or product, you can search for Venture Capital. A VC is seeding or funding emerging companies in exchange for equity. Different opportunities are present for Startup companies, especially in progressive countries.
Once your startup has enough money to operate, you’re well on your way to becoming the next big thing. We look forward to working with you in the future!BACK
Choosing the Right Platform to Showcase your Ideas
Now after knowing what a Startup company means, finding the right partners to start and gathering funds for your big ideas; what is your next step? Marketing and promotion. If you’re still looking for your first client and your big break, you need the perfect avenue to showcase your concepts.
There is no perfect place to show off your ideas/products/services, as long as your idea/product/service gets exposure and interest from the public, then you’re in the right place.
There are a million ways to market your company or brand and generate additional income online. The digital age has opened a lot of doors for online presence in the form of social media marketing and advertisement.
Micro-blogging platform Facebook has been one of the most convenient ways to promote a business or company. Their fan page option is a great avenue to promote your brand/company, although it has a slightly limited functionality compared to creating your own website with a custom domain name Facebook fan pages have a fairly good analytics system and the social media platform has billions of users.
Aside from Facebook, Twitter, Instagram, Tumblr and Pinterest are all good avenues for creative output, depending on the idea you’re presenting or the service/product you want to promote. If you have a high number of following, creating Youtube videos could generate additional income or revenue for your company, especially with the right content.
Of course, creating a website for your company or product is one of the easiest ways to gain exposure.
If you’re pretty confident about your writing skills, you can create a blog revolved around your product or things about your product. If you can’t, find bloggers who write about companies like yours and do a collaboration.
The convenience of the Internet has evolved the way customers find sellers or service providers. If you have an idea you need to market and you believe we can be of service, contact us. We look forward to working with you!BACK
How to get 1000 likes without Facebook Ads
Your Page establishes your business’ presence on Facebook, so people can find out about you and connect with you. We all know that Facebook is the number 1 social media in the world. Over 1.5 billion users around the globe spending their time in sharing the most important parts of their lives. This is where business can engage conversation. There are at least an average of 200 friends a single Facebook user has. And with this social network connection enables the costumer to see the product more than a traditional marketing style. And aside from that, through Facebook, you can gather and dig deep information of your target costumer and see how wide your market could be.
Facebook Post Formulas
Before I give you the formulas and methods of getting organic likes, I want you to put in mind 2 things:
- Give people a reason to like your page. Show the value and type of posts they can expect to receive in future.
- Supercharge your brand’s social word-of-mouth. Every comment, “Like,” and share you receive is another opportunity to reach a new audience.
9 Proven Facebook Posts Formulas That Will Drive Engagement
This is one the easiest since all you have to do is to get pictures that could relate to what you your business is all about and simple put on the above photo “caption this”. You can search pictures in Facebook or in http://imgur.com/ .
There are a lot of pictures to see and there are so many choices. But do not forget, Social media should be a conversation. Aim to engage and not broadcast. If your posts and content don’t start conversations or at a minimum, add to conversations, then you’re doing it wrong.
People love to share & Like quotes — especially whimsical or motivational quotes. Post a quote as text or as a photo update. Find quotes photos quotes to share on https://www.pinterest.com/ or create your own branded post using https://www.canva.com/.
The quotes that you should share must be interesting and connects to the subject that you wanted to spread to you audience.
Have you notice that you newsfeed has a lot of video?Like every three post there is a video followed. Facebook loves video, especially when it’s uploaded directly to Facebook (rather than a link to YouTube or Vimeo) or even better Facebook Live. Use video to discuss new topics, summarize a blog post or welcome people to your page. Reiterate call to actions in the post text.
The video that you will be posting should be clear enough even if there is no sound since all the video in Facebook needs to be clicked to have sound. Most viewers watch it through their newsfeed and only some bothers to click the volume to listen.
This is also very easy. Giving people incentive to like and share your page. You can use a Facebook contest app such as Gleam or Wishpond or simply cost of levitra without insurance ask people to compete an action a post. Examples: “like and share to win” or “caption to win”. Be sure to include details about the prize and closing date!
The prize of the gift or award must be based on the numbers of people that interact with you.
Questions are a great way to spark dialogue with fans. It is probably the easiest way and one of the best methods to get people to respond to your posts.
- Who is attending? [event]
- True or False: [fact]
- Today is…[event].
- How are you celebrating[event]
- What is for favourite..? [personal]
Be sure to reply!
Remember that in getting fans, your aim should be to engage and not broadcast. Your posts and content should be a tool to start a conversation. So, with this fill-in-the-blank formula, you are creating a small talk by starting it and make the audience to be interested and will eventually interact with you by filling in the blank.
e.g. “If I had an unlimited marketing budget, I would ________”.
To make it easier, combine it with a picture.
Hi, I’m Steve Jobs. You may remember me through _______and _____.
Crowd source For Answers.
Rather than answering questions by yourself, why not get your fans to help others who are in need of tips and advice. Simply, update your page with questions from fans.
Remember when [old fad/tradition]?
Nostalgia is a great way to engage people. Use simple texts posts or images to give people an opportunity to comment about their memories from that time period or how thankful they are now that a certain fashion has gone out of style. Page mentioned: Do You Remember?
Repost Your Popular Content.
Share your Blog posts, YouTube Videos, Quora Answers, Instagram pics etc. that have already been successful on other platforms.
- Like Similar Pages. Fill your newsfeed with competitor’s posts so you can see what types of post are getting engagement.
- Pin Posts. Give important posts more exposure. It’s great for competitions or posts you want many people to see.
- Best Time to Post. After you have made several posts, review Facebook insights to see the best time to post to maximize engagement.
Best and worst time to post in Facebook
|Weekend Before 8am & After 8pm|
Facebook Organic Likes
There are two types of “likes”
Non – organic or what we called paid “likes”
Paying Facebook to boost and advertise to earn “likes” on your page
To build a foundation of genuine and relevant “likes”.
10 Tactic in getting Organic Likes in Facebook
Invite your Facebook friends
As what I have mentioned that each Facebook user has at least 200 friends try so you will have to invite your friends to like your business page.
Add business page as a workplace
On your personal profile you have to add the name of the business page as you workplace. All you need to do is to go to about in your profile and add work place. Even if you are employed in other company. You can always add a new workplace. It helps the people to think that the page they are liking is authentic and not SPAM.
Ask employees to add business page as a workplace.
Once you have put already your page as your workplace. You can also ask your employees or the people that is working with and helping you in creating the company. It will appears in their newsfeed and people will be engaged in your page and will have a reason to have likes from the friends list of your colleague.
Share page on your personal profile
You can always share anything on you profile and it is your chance to share your page and ask your friends to like and share it. Caption it like:”hey Friends I have created a new page and I would appreciate it if you will like and most especially share it! Thanks a lot”
Add a link to email signatures
The average person send over 4.6k emails per year. Take advantage of this prime real estate. Put a signature every time you send an email. Simply go to the setting of your mail and add signature.
And put a highlight to you signature like “Join me in Facebook for more post and information” and add the link of your Facebook link.
Invite Gmail contacts
After you add your signature to you email. You can personally send emails and ask your contacts to like your page. Send them a personal email and it will help you to gain more likes aside from your friends in facebook.
Invite Linkedin contacts
Similar to Gmail contacts you can invite your connections in linkedin to like your page. You simply export your connections and get the emails and export it to find the contacts. You can send a group message or individual.It is all up to you.
Invite email subscribers
Through your Mailchimp, you can also send invites to your email list.
Use Facebook Groups to get likes
Join 5 relevant groups. Comment as your personal profile. Like and comment on big threads and share links to your relevant business Facebook posts.It helps you gain more likes. Make sure the the group you are joining has a connection to what you are trying to promote.
Add a Facebook Like Box to Your Website.
- First, you need to get you url here https://developers.facebook.com/docs/plugins/page-plugin
- All you have to do is to open this link and paste your Facebook URL.
- After pasting your Facebook URL, you scroll down and click get code. Before you get the code you can see the preview of what it looks like.
- Go back to you website and add to your widget.
Twitter is a free microblogging platform that allows you to publish Tweets that are 140 characters or less. Twitter followers are the platforms equivalent of “Facebook Fans” and “YouTube Subscribers”. Gaining real and genuine Twitter followers enables you to become an influencer in your niche, build relationships and drive website traffic and sales on demand.
Open Community: You can connect to everybody, people you do not know or potential customers. People that has same interest as you do and build relationship with influencers. This is much easier than Facebook and LinkedIn.
Twitter search: News breaks faster on Twitter than anywhere else. Find news or links to industry-related articles, identify trending topics and use twitter search to tap into millions of opinions when creating new content.
How Twitter Works?
Twitter is not as intuitive to use as Facebook. However, the complexity of platform is a good thing: it keeps many marketers out who don’t take 10 mins to figure it out. Here’s an overview of 5 key features:
- Twitter 140 character limit: Great for both audience and brand forces concise communication. Use URL shortening tools like Bitly to help tidy up your tweets.
- Real-time News Feed: Your Twitter newsfeed is primarily sorted by chronological in order to enable real time conversation about a topic. A tweet you send will show up in all your followers’ accounts stream but only until it’s replaced by fresh content. Therefore, the real filtering system is time and not the “post you are likely to care about” like on Facebook. What this means is that you have permission to tweet a lot. You could send 17 tweets a day and tweet the same thing multiple times without overloading your followers
- @mentions: A mention is a Tweet that contains another user’s @username anywhere in the body of the Tweet. If you include multiple @usernames in your Tweet, all of those people will see your Tweet in their Notifications tab.
- @replies: Send an at-reply to another Twitter user by hitting the Reply button on any tweet. Type your message into the box that pops up and click Tweet. Your at-reply will show up in this person’s Interactions stream, which means it is more likely to be seen than a regular tweet.
- Direct messages (DM’s): If you don’t want anybody but the intended recipient to see your tweet, use a direct message. Click on the message tabs at the top of your Twitter profile and create a new message. Once you submit it, it will appear in the recipient’s inbox.
What Not to Do Buying Twitter Followers
- Numbers aren’t everything. What’s more important, 10,000 fans or followers, or 100 who will actually engage with you?
- Using Twitter Bots for Automated Follows & Direct Messages. Focus on having real conversations instead.
10 ways to increase your Twitter followers
p.s. This list was inspired by Kevin Rose’s 2009 article.
- Get More Retweets Encourage your followers to retweet your posts. Retweeting is what pushes your @username into foreign social graphs (like a Facebook share), resulting in clicks back to your profile.
- Optimize Your Profile All Twitter accounts are created equal. There’s no difference between personal or professional account in terms extra features or functionality like on Facebook. Therefore, if you are the driving force of your business, you can use your personal profile. This makes it easier to promote your business is a human and approachable way without having to manage two accounts.
- Promote Your Twitter Link It Up! Leverage existing online profiles (big or small) to springboard into Twitter.
- Use Hashtags For Discoverability
- Overall a great strategy. Add hashtags (keywords) in the copy of your tweets to increase the discoverability. Find trending hashtags on the left hand side of your computer Twitter feed or use Rite tag to see hashtag stats.
- Use a maximum of two hashtags per tweet. Hashtags are a useful way to get your tweet out to people who are actually interested in its main subject, but too many hashtags in a single post can be overwhelming.
- Use Twitter symbols to make tweets even more eye-catching.
- Follow Top Twitter Use
- Follow your niche influencers and watch what they tweet.Pay attention to the type of content they sent out and how they address their audiences.
- Use Twitter Lists to influencers, customers or competitors into list so you can keep and eye on their content.
- Poster Boy Formula
- Mention other people. Remember, if you include @usernames in your Tweet, people will see your Tweet in their Notifications tab. This helps to extend the shelf life and exposure your tweets.
- Use the “Poster Boy Formula” to Supercharge your Retweets. Get the attention of influential people and Twitter accounts by mentioning them in Tweets. Show them the results you’ve gotten by reading their blog / taking their course / using their service etc. Everyone will retweet this “mini testimonial” because it makes them look good to their audience.
- Join a Trending Conversation
- This one is also a no-brainer, yet seldom executed. Also, it’s a very effective way to deepen the connection with existing followers and generate additional high-quality followers.
- Reply to/get involved in trending conversations. Use Twitter Advanced Search to look for the #hash topics and jump in on the conversation. Example of this strategy in action.
- Ask Questions
- Twitter is GREAT for getting opinions. Asking a question engages your Twitter followers and solicits their experience.
- Don’t Just Dump a Link. Ask a question instead. For example, “Do you think banner ads are dead?” followed by a link to your site is much more appealing than posting to Twitter, “Banner Ads Are Not Dead.”
- Bring Twitter Into the Physical World
- @KevinRose: “Every time I give a talk, speak on a panel, shoot a podcast, present slides, or hand out business cards, I figure out a way to broadcast or display my twitter account.”
- Track Results
- Measure and boost your impact on Twitter. Twitter Analytics will show you how many followers you’ve added, impressions, top mentions, top followers & more.