Why is Mobile App Important for Business?

October 17, 2022

Why is Mobile App Important for Business

Did you know that the average smartphone user checks their device 221 times and touches it over 2,000 times daily? This statistic reveals just how essential mobile apps have become in our daily lives.

So, in 2024, if you don’t have your own business mobile app, you’re already falling behind.

Mobile apps are where your customers are, meaning they are the best way to reach and engage with your target audience. This is just one of the many reasons why apps benefit businesses in today’s digital age.

Let’s break down why there are benefits of mobile apps for your business:

1. Cultivates Customer Loyalty

First among the numerous benefits of mobile apps for your business is customer loyalty.

What kind of mobile strategy is best in order to boost customer loyalty? The best way is to develop mobile apps as user retention programs.

For instance, having a mobile app for your business allows you to offer loyalty programs and rewards to encourage customers to keep coming back. With push notifications, you can send personalized messages to your customers, reminding them of special deals and promotions.

Additionally, having a mobile app also allows for easier customer service and support. Customers can easily contact your business through the app for any inquiries or concerns, making it a convenient and efficient way to build strong relationships with your customers.

2. Boost Sales

Aside from cultivating customer loyalty, mobile apps are also a great way to increase sales and grow your business. With in-app purchases of your products or services, you’re more likely to see a boost in revenue generation.

You can also incorporate features such as discounts, special coupon codes, or even a loyalty program. This way, your users are incentivized to buy from you more often.

small business quote

3. Reach a Worldwide Audience Base

Did you know that as of July 2022, DataReportal found out there are 5.34 billion unique mobile phone users worldwide? That’s a lot of potential new customers!

It’s no wonder why there are more internet marketplaces today. Your own dedicated mobile app gives you the chance to reach a worldwide audience and expand your customer base.

More than that, your app opens up your business to different demographics and markets that you may not have been able to reach before. It’s a great opportunity to increase brand awareness and attract new customers.

Tip: Make sure to localize your app to cater to different languages and cultures, making it more accessible and appealing to a global audience.

4. Stay Ahead of the Competition 

Small businesses often have to hustle twice as hard to stay afloat and relevant in today’s market.

The digital world makes the competition even tougher, but when you have your own mobile app, you have a competitive edge. Unless you can code it yourself, you’ll need to hire a mobile app developer who can create an interactive and user-friendly app.

Developing a well-designed app with simple functions puts you ahead of the curve and shows that you’re staying ahead with the latest trends. This not only gives you an edge over the competition but also helps build trust and credibility with your target audience.

startechup mobile application services

5. Cost-Effective Marketing

An app for your business is an effective marketing tool that doesn’t have to cost an arm and a leg.

Marketing campaigns can be expensive and don’t always guarantee success. However, with a mobile app, you have a direct line of communication with your customers. You can use it to drive traffic to your website, promote new products or services, or build brand recognition.

There are endless possibilities when it comes to marketing your business on the mobile platform. And the best part is, you can do it all without breaking the bank.

6. Helps You Stay Organized

Aside from improving customer experience, a business or enterprise mobile app can also help you and your team stay organized.

How exactly?

By incorporating features such as project management tools, task management systems, and communication channels within your mobile app, you can streamline your business operations and increase efficiency.

For instance, if you offer spa services, your app can serve as a scheduling and booking platform for clients. This not only makes it convenient for customers but also helps you keep track of appointments and manage your staff’s schedules.

mobile apps developers

5 Tips Where to Get the Best Mobile App Development Services

Now that we’ve discussed the benefits of mobile apps for businesses, it’s time to start thinking about how to get started.

If you’re not a developer yourself, don’t worry—there are plenty of mobile application development companies out there. They can help develop SaaS applications, mobile applications, and enterprise digital solutions!

Whether you’re looking for a basic app or something more complex, here are five tips on how to find the best app development agency:

1. Get referrals from people you trust

If you know someone who has already had a personalized brand loyalty program app for their business, ask them for referrals. Chances are, they’ll be able to point you in the direction of a few great companies that they’ve worked with in the past.

2. Look for companies with experience in your industry

A company with industry expertise in creating mobile apps for your type of business will be able to understand your needs better and wants for the app. Not only will they make the creation process easier, but they will also provide you with valuable insights and suggestions that can make your app stand out in the market!

3. Ask for a portfolio

To have a good idea of their level of experience and the quality of their work for a potential company, ensure that they can give you a portfolio. From their portfolio, you should be able to see examples of previous mobile apps they’ve made and the level of detail they put into each project.

Here’s what to keep in mind: don’t just look for a well-designed app icon, but also consider the functionality and usability of the apps in their portfolio.

4. Get quotes from multiple companies

No company is the same. Each company will have its own unique proposal, pricing, and terms. We recommend that you compare them side-by-side and select the company that you think will give you a competitive advantage.

5. Check reviews

Finally, never make the mistake of forgetting to read past client reviews. Several online directories list mobile app developers, such as Clutch and GoodFirms. These platforms analyze and rate many businesses based on their past projects, quality services, and client feedback.

Let’s Build Your App!

When it comes to building mobile applications, StarTechUP gives you value for your money.

Based in the Philippines, we are a mobile app development company that offers end-to-end services for businesses of all sizes. Our team has created direct marketing channel apps, booking and scheduling apps, and more!

We can’t wait to help you take your business to the next level. Book a free consultation to get started on your project!

About the author: Andrea Jacinto - Content Writer

A content writer with a strong SEO background, Andrea has been working with digital marketers from different fields to create optimized articles which are informative, digestible, and fun to read. Now, she's writing for StarTechUP to deliver the latest developments in tech to readers around the world. View on Linkedin