Business Startup Checklist: The 12 Essentials For Establishing Your Company

November 16, 2021

Startechup business startup checklist blog

Taking the plunge and starting your own business is definitely not for the faint of heart. You need guts, hard work, and a lot of luck to make it as an entrepreneur. From coming up with a great idea to creating a marketing plan and making sure you have the financial resources in place, where do you even begin to cover the startup essentials?

To help you get started on the right foot, we’ve come up with a business startup checklist you can follow to successfully establish your company:

Table of Contents

1. A Product or Service that People Want

Entrepreneurship is a tough industry. The U.S. Bureau of Labor Statistics (BLS) discovered that 20% percent of new businesses fail during their first two years in operation, while only 25% of new businesses make it to 15 years or more, with 45% closing their doors within two decades!

business idea

To ensure success, in addition to having a great business idea, you also need to create products or services that people actually want. Here’s how you can make your business desirable for customers:

Determine your audience

Your target audience is the people you’re most likely to be able to help. This includes people with a need that your product or service can fill. As your business grows and evolves, your target audience may change. It’s important to be flexible and adaptable to ensure that you’re always meeting the needs of your customers.

Create a prototype

So, you have a good idea of what people want – it’s time to start creating a prototype. This will help you get feedback from potential customers and make changes based on their feedback. The prototype should be a basic version of your product that allows people to get a sense of what it is and how it works. It doesn’t need to be perfect, but it should be close.

Get feedback

When you have the prototype ready, start reaching out to possible customers and see if they’re interested in giving it a try. It’s important to get feedback from as many people as possible when creating a new product or service. Gauge their reaction and use their feedback to improve your product. Not everyone is going to like it, but getting feedback will help you make changes and improve your product or service.

2. Research Your Industry and Competition

market research

Why is it important to research your industry and competition when starting a business? The answer is simple: you need to know what you’re up against. Every business checklist strongly focuses on market research because it will help you evaluate your chances of succeeding in your chosen industry.

So, how do you do it? Here are a few key things to look for when researching your industry and competition:

Observe the overall size of the market

Is it growing or shrinking? What industry trends are affecting the market? The goal is simply to better understand the industry landscape you’re entering. It can shed some light on what it takes to be successful and how much competition there is.

Check your major competitors

Start by researching your competition—looking at their website and social media presence. See what kind of content they are putting out there and how they are connecting with their audience. Reach out to some of their customers or clients to get first-hand feedback on their experience and use that to start developing your own competitive advantage.

Know your unique selling proposition

A unique selling proposition is what differentiates your business from the competition. It should be something that will resonate with your target customers and be front and center in all of your marketing materials. This will help you to attract the right customers and stand out from the crowd!

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3. A Solid Business Plan

Whether you’re just starting or have been in business for a while, a well-thought-out business plan is essential for your company’s success. It should outline your business structure, products or services, target market, and marketing and sales strategies. This may seem like a lot of work, but it can help any small business to attract investors.

If you’re just using the plan to organize your thoughts or present it to a focus group for feedback, you can take a more relaxed approach and make a one-page business plan online! These are the common sections you should include:

Executive summary

This is a brief overview of your entire business plan. It should include a summary of your products and services, market analysis, marketing plan, management organization, and financial plan.

Company description

This section describes your small business in detail. It should include information on your business name, history, mission statement, values, and goals.

Products and services explanation

Here you’ll describe your products and services in detail. This should include information on what you offer, how it’s different from your competitors, and why it’s valuable to customers.

Market analysis

This section of the business plan is where investors focus because it explains the market for your products and services. It should include data on the size of the market, trends affecting the industry, and information on your target market.

Marketing plan

In this section, you’ll outline your marketing strategy. This should include information on how you’ll reach your target market, what methods you’ll use to promote your products and services, and how you’ll measure success.

woman marketing plan

Management organization

Here you’ll describe the structure of your management team. It includes information on who is responsible for each area of your small business, their qualifications, and how they work together as a team.

Financial plan and projections

In this section, you’ll present your financial projections for the next few years. Highlight the startup costs, operating expenses, revenue projections, and expected profits or losses.

4. Register Your Business

register your company quote

As a business owner, you have many responsibilities. One of the most important is ensuring your business is properly registered with the appropriate government agencies. Depending on your business type, this can include registering with the state, county, and/or city. Failure to register your business can result in hefty fines and may even prevent you from operating legally.

Taking the time to properly register your new company from the beginning will save you a lot of trouble in the long run. Here’s how to get started:

Name your business idea

Picking a business name is an important first step. This name will be used on your company’s official documents, from business licenses to invoices. If you don’t have any choices for a business name yet, you can start by brainstorming a list of potential names, then narrow it down based on criteria like availability and relevance.

Once you’ve settled on a business name, you can register it with your local government. In some cases, you may also need to register your business with the federal or state government.

Choose a business structure

In the early stages of starting a company, you’ll need to choose a legal business structure. Each has its own advantages and disadvantages, so it’s important to choose the one that’s right for your business. Here are the most common structures:

business structure

Sole proprietorship

If you’re starting a business and want to keep things simple, then a sole proprietorship is the way to go. Plus, there’s no need for red tape or formalities. However, sole proprietorships offer the business owner no protection from liability, meaning that the owner is personally responsible for all debts and liabilities incurred by the business.

Limited Liability Company (LLC)

LLCs combine features of both sole proprietorships and corporations. Like sole proprietorships, they’re relatively easy to set up and provide some protection from personal liability for business debts. However, LLCs also offer the corporate benefit of pass-through taxation, meaning that the business itself is not taxed on its profits – only the owners are taxed on their share of the profits.


Corporations offer the strongest protection from personal liability for business debts and can raise capital more easily than other types of businesses. However, they are subject to double taxation, meaning that the corporation is taxed on its profits, and shareholders are taxed on their share of the profits when they’re distributed as dividends.

General partnership

General partnerships are easy to set up, similar to sole proprietorships, and they offer some personal liability protection against business debts. Unlike businesses owned by a single person, partnerships must have two or more owners. Partnerships are also less formal than corporations and usually require less paperwork for both setup and operation.

Open a business bank account

It’s important to keep your personal assets and business finances separate, and a company bank account will help you do that. You’ll need to choose the right bank for your business and consider factors like fees, services, and location.

Next, submit all the legal requirements needed by the bank, such as your company’s Articles of Incorporation or LLC Operating Agreement. Finally, have a business decision about the signatory authority on the account. This is the person or persons who will be able to access the account and make transactions on behalf of the company. Once you’ve taken care of these things, you’ll be ready to open your company bank account and get your business expenses in place!

5. Obtain a Business License

business license

When starting a business, you’ll need to obtain certain licenses and permits in order to operate legally. Not only will this help you stay compliant with the law, but obtaining the proper licenses and permits can also help you build credibility with potential customers and avoid hefty fines when it comes to taxes. Before you get your business started, get these licenses:

Employer Identification Number (EIN)

This is a unique number assigned by the IRS that identifies your business for tax purposes. You’ll need this number when you file your taxes, and it’s also required in order to open a business bank account.

Small business administration’s license

This permit allows you to use certain government facilities, such as post offices and federal buildings. You can also get discounts on shipping rates and other benefits.

Other essential business licenses

Depending on your business, you may also need to get a license from your state or local government. For example, if you’re selling products, you’ll need to get a sales tax permit. And if you’re running a daycare center, you’ll need to get a license from the state Department of Human Services.

4. Secure Funding and Investors

startup deal meeting

Most startups require some form of funding in order to get off the ground. offers a guide that covers several options for securing your funds. This blog post covers series funding, crowdfunding, obtaining a bank loan, and other popular options in detail.

However, securing funds can be one of the most challenging aspects of launching a business idea. Here are some tips to help you out:

Do your homework

Before approaching potential investors, it’s important to have a clear understanding of your small business and what it will take to make it successful. This means having a well-researched and realistic business plan, as well as a clear understanding of the market and the competition.

Make a strong pitch

Once you’ve done your homework, you’ll need to make a strong case for why your startup is worth investing in. Present a clear and concise pitch that highlights how your small business can earn them money. Keep in mind that investors want profitable businesses.

Know your audience

It’s important to tailor your pitch to each individual investor. You can tweak your business plan to put a spotlight on how your idea can meet their needs. For example, some investors may be more risk-averse than others, so it’s important to highlight the potential rewards as well as the risks involved in investing in your business.

Be prepared to answer tough questions

Investors will want to know everything about your small business, so you need to be prepared for some tough questions. Be honest and transparent in your responses, and make sure you have data and statistics to back up any claims you make about your business’ potential.

Don’t give up

Securing enough money for a startup can be challenging, but it’s important to stay persistent. Keep meeting with investors and tweaking your pitch until you find the right fit. Don’t forget, even if you don’t get money from traditional sources, there are always alternative options like crowdfunding platforms or small business loans.

7. Purchase Business Insurance 

Many startup owners think they don’t need business insurance because they’re a small businesses, but that’s not true! Even if you have a home business, it’s important to purchase one to protect yourself and your business.

The right insurance policy should align with your legal business structure. Before you start shopping around for the right insurance policy. There are four main types of company insurance:

Property insurance

It covers the physical premises of your business, as well as any equipment or inventory you keep on-site. This type of policy can protect you from damage caused by fires, storms, theft, and other events beyond your control.

Liability insurance

This coverage protects your company from legal claims resulting from your business’s activities, such as injuries or property damage. It will help pay for legal fees, settlements, and judgments against your company.

Workers’ compensation insurance

Employees who are injured or become ill as a consequence of their work may benefit from this policy. It’s required by most jurisdictions, and it may assist pay for medical expenditures and missed income.

Business interruption insurance

Likened to the rest, this insurance will protect you financially if your company is ever forced to close from an event such as a fire or natural disaster. It’s essential for enterprises that rely on constant day-to-day operations to generate revenue.

8. Hire Employees and People You Can Trust

hiring process

Hiring employees is a big step for any startup company. Not only do you need to find the right people with the necessary skills and experience, but you also need to make sure that they fit into your company culture. Here’s a simple to-do list for hiring the right employees:

Define the role you are looking to fill

Before you start interviewing candidates, take the time to define the role you are looking to fill. Do you need them to handle the accounting system? What skills are required for the role? Answering these questions will help you narrow down your candidate pool.

Use a variety of recruiting methods

There are a number of ways to find qualified candidates, so don’t limit yourself to just one method. Small businesses usually post job listings online, but you can also reach out to your network of contacts.

Conduct thorough interviews

Once you have a list of candidates, it’s time to conduct interviews. Make sure to ask about their relevant experience and skills, as well as their goals and motivation for wanting the job.

Check references

Before you hire employees, be sure to check their references. This will give you valuable insights into each candidate’s work ethic and professionalism.

Make an offer

Once you’ve decided on the right candidate, it’s time to make an offer. Be clear about the salary and benefits package, as well as any other expectations you have for the role. Once the offer is accepted, you can officially welcome your new first employee onboard!

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9. Set Up Your Shop and Office Space

An office space may take a chunk of your startup costs, but it provides a place for employees to work and collaborate, and it helps to create a professional image. More than that, an office is essential for meeting with clients and potential investors.

For a brick-and-mortar business, setting up a well-design shop gives a good first impression to potential clients and investors, but at the same time, it should meet the needs of your business. Follow this checklist:

Foot traffic

A high foot traffic area is ideal for businesses that sell physical products or services that people are likely to impulse buy. However, if your business requires appointments or has a longer sales cycle, then you might be better off in a location with less traffic but more qualified leads.


When choosing a business location, it’s important to consider the level of competition in the area. The market of small businesses may have less competition, but it’s always good to be strategic in attracting customers to stand out from the rest.

Stay online

With the rise of e-commerce, small businesses can sell items online to a larger audience than they would if they were selling in a physical store. You can do this to sell 24/7, which means that your customers can purchase items whenever they want.

10. Build a Website

creating a website quote

According to data from Top Design Firms in 2021, 28% of small businesses in the U.S. still do not have a website. This is a surprisingly high number, especially given the importance of an online presence in today’s world.

Creating a website can be a daunting task, but it’s important to remember that there are many resources available to tick it off from your business checklist. Here’s how you can build yours:

Pick a good web host

Your web host will provide the platform on which your website will run. A good one will have a strong server infrastructure, good customer support, and reasonable pricing.

Choose a domain name

Your domain name should be catchy and easy to remember. It should also be relevant to your business.

Create great content

This is perhaps the most important part of building a successful website. The content on your website should be well-written, informative, and relevant to your business.

Promote your website

Once your website is live, you need to let people know about it! You can promote your website through social media, online advertising, or by creating informative blog posts that link back to your site.

Hire a web development company

Building a website by yourself can cost both your time and money, so hiring a reliable company to do it can be a huge benefit. A web development company can help you make sure that your site is built on a robust platform that can handle an increasing amount of traffic and data. Plus, add new features and functionality as your business needs change.

11. Create a Social Media Presence

Part of the startup checklist that you should not forget is social media presence. In this day and age, it is crucial that businesses have a presence on social media in order to connect with their target audience and gain new customers.

Here are some tips when establishing your social media accounts:

Pick the right platform

There are a lot of social media platforms out there, and it can be overwhelming to manage them along with your online store. Do some research and decide which platform or platforms align with your business. For example, if you’re a visual artist, you might want to focus on Instagram. If you’re a writer, Twitter might be a better fit.

iphone with social media apps

Be consistent

While social media can connect you to your audience, it doesn’t mean you only use it on your opening day. It’s important to be consistent with your posting. You don’t need to post every day, but try to stick to a schedule, so your followers know when to expect new content from you.

Engage with your audience

Social media is about more than just broadcasting your own message. It’s also about engaging with your audience and building relationships. Make it an everyday business checklist to comment, like, and engage with your followers because most businesses thrive because of these interactions!

12. Stay Organized and Efficient

While it’s not explicitly included in the business plan, staying organized and efficient in your startup business is essential to success. A few key things you can do to stay on track are:

Pay taxes on time

Tracking your taxes can avoid penalties and interest, as well as keep your business finances in order. Get to know when tax deadlines are so you can plan ahead and budget for them.

tracking taxes

Develop a record-keeping system

Invest in accounting software that will help you keep track of money, income, and customers. There are a lot of different accounting software programs out there, so do your research to find the one that is best for you and your business.

Check on your employees

No small business cannot operate without manpower. By checking in on them regularly, you can ensure that they are meeting expectations and not experiencing any stressful situations.

Starting a Business with StarTechUP!

making a deal

Starting a business can be difficult and overwhelming, but we’re here to help! StarTechUP is the solution for new businesses that want to reduce costs and increase efficiency. With our expert developers, you can be sure that your product’s UI and UX will be perfected before it ever reaches your customer’s hands.

Discuss your business idea with us. Book a free consultation today!


What legal structure should I choose for my business?

There are several different legal structures that businesses can choose from, including sole proprietorships, partnerships, LLCs, and corporations. The type of business you are starting and your personal goals will help to determine the best legal structure for your company. You can also speak with an attorney or accountant to get expert advice on which type of entity would be right for your business.

What should I include in my business plan?

A business plan is a document that outlines your business goals, strategies, and tactics. It should also include information on your target market, financial projections, and market analysis.

How do I get funding for my business?

There are a few different ways to finance a new business, including savings, loans, and investments. You can either get from your personal savings or borrow money to get your business off the ground, such as SBA loans and lines of credit from banks or credit unions. You can also look into getting investors or grants if you qualify.

What should I consider when choosing a location for my business?

There are a number of factors to consider when selecting a location for your business, including zoning regulations, competition, and the demographics of the surrounding area. Once you’ve narrowed down your options, it’s important to visit each location in person to get a feel for the environment and make sure it’s a good fit for your company.

How do I create a website for my business?

These days, nearly every business needs a website. You’ll need to find a web hosting service and register a domain name. If you don’t have the time to do it by yourself, you can reach out to a web development company to create an attractive and robust website with their expert developers!

What other steps do I need to take to get my business up and running?

In addition to the things mentioned above, there are a few other important tasks that need to be completed before you can open your doors for business. For example, you’ll need to obtain any necessary licenses or permits from local authorities. Depending on what type of products or services you’re selling, you may also need to collect sales tax from customers in some states. Finally, don’t forget about marketing! You’ll need to let people know about your new business, and what it offers so they can come to check it out. There are lots of ways to market a new business, including advertising, social media, public relations, and word-of-mouth. The key is just to get started and be creative!

About the author: Andrea Jacinto - Content Writer

A content writer with a strong SEO background, Andrea has been working with digital marketers from different fields to create optimized articles which are informative, digestible, and fun to read. Now, she's writing for StarTechUP to deliver the latest developments in tech to readers around the world. View on Linkedin