What Does a Digital Business Analyst Do?

December 14, 2022

what does a digital business analyst do

The digital revolution has provided businesses with groundbreaking ways to operate, and they need the help of digital business analysts to manage those changes.

Digital business analyst jobs are in high demand because they are essential for companies that want to compete in the digital economy. So, what does a digital business analyst do?

Let’s take a look.

The Role & Skills of a Digital Business Analyst

At its core, digital business analysts, or DBAs, are the bridge between businesses and technology. They help organizations understand how to use technology to achieve their strategic goals.

If you’re dreaming of being a digital business analyst, here are the roles and skills you should know:

Business Strategy and Assessment

Creating a digital transformation strategy for a company’s IT business processes, systems, and operations is one of the main roles of a DBA. This includes assessing current business operations to determine if there are opportunities to improve customer experience or save costs.

Possessing problem-solving skills is essential in this role to help identify the most effective solutions.

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Data Analysis

Data analytics is a key part of a DBA’s role. They will take raw data from various sources and analyze it to gain insights into customer behavior, user engagement, and other key metrics.

Hence, you need critical thinking skills and the ability to interpret data accurately.

Work closely with Business Leaders

Collaborating with business and technical teams to understand business goals and develop solutions is a vital part of the job. They need to be able to communicate effectively with stakeholders to create strategies that will help businesses reach their goals.

Having communication skills and the ability to present complex concepts in a simple way are important qualities for this role.

System Design and Implementation

After strategizing, the next step is to put the plan into action! Digital business analysts will design and implement systems in existing processes. This includes building platforms and using new technologies to develop solutions that meet the organization’s goals.

In-depth technical skills, such as knowing how to design and code, are necessary for this role.

Project Management

Managing digital transformation projects is a big part of DBA’s job. They are the ones who will be responsible for developing a timeline, budget, and requirements for each project.

As project managers, the ability to plan efficiently, allocate responsibilities accurately, and oversee teams is a must-have skill.

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What Is the Difference Between a Business Analyst and a Digital Business Analyst?

Knowing how digital business analysts work, you might think how similar they are to business analysts.

The truth is, although the two roles have some overlap, there are also a few key differences between them.

Let’s shed light on how these professions differ:


One major difference is the skills and knowledge that they need to do their job. Digital business analysts must understand how technology works, as well as have an in-depth knowledge of analytics tools.

BA professionals, on the other hand, tend to focus more on understanding business needs and processes.

Focus and Scope

The focus of a DBA is on digital processes, systems, and operations. They are responsible for analyzing data and providing guidance on using technology to achieve better business outcomes.

When it comes to a business analysis role, they are more focused on business processes and operations rather than technology.

Job Responsibilities

The responsibilities between these two roles also differ. Digital business analysts must be able to design and implement systems and analyze data, while business analysts are responsible for understanding a company’s needs and creating strategies.

In a nutshell, digital business analysts are responsible for analyzing data and using technology to develop enterprise digital solutions. Business analysts, however, focus more on understanding a company’s needs and creating strategies for improving business operations.

Ultimately, both roles are important in any organization, but it’s important to understand their differences to choose the right role for you.

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What Is the Average Salary of a Digital Business Analyst?

We move on to another important aspect of digital business analysis: salary.

A digital business analyst is a career that has quickly become highly valued, and wages have started rising. Because a digital analyst works in various industries, from SMEs to enterprise corporations, salaries can vary.

In Australia, according to Seek, the average annual salary ranges from $125,000 to $140,000. In the United States, a digital business analyst gets an average salary of $79,125 per year, according to Glassdoor.com.

Of course, salaries can range widely, depending on your location, company, industry, and your experience. What you need to remember is the more experience you have and the higher-level skills you can demonstrate, the better salary you can expect.

Why do Businesses Need Digital Business Analysts Today?

In this digital age, businesses should be aware of digital trends and how technology can help them achieve their goals. That’s why digital business analysts are becoming increasingly important in organizations.

Not only do they help you understand your customers and prospects, but they also help you make sense of the dizzying array of data that’s available today.

Let’s take a closer look at why businesses need to fill in this role today: 

Data-Driven Decision Making 

Organizations everywhere are awash with data, but trying to make sense of it all can be overwhelming. A DBA can help you identify key trends and patterns in your customer behavior and market conditions that can inform better decisions.

Whether you’re looking for ways to increase sales or optimize your process, having an experienced analyst in your team can give you the edge over your competitors.  

Analyzing Your Customers

Your customers are the lifeblood of your business, so understanding their needs is key to success. A DBA can work with you to analyze user stories and develop strategies to keep them coming back for more.

If it’s about improving product features, creating better marketing campaigns, or finding new ways to engage with customers online or offline, you can count on a skilled DBA.

man with laptop

Understanding Market Trends

The global market changes fast—and if your business wants to survive in this ever-evolving landscape, it pays to stay ahead of the curve.

Hiring a DBA can help you interpret market trends by analyzing competitor behavior and consumer data from different regions around the globe. With their expertise, you’ll be able to make informed decisions about where best to invest resources for maximum impact.

Streamlining Business Processes

When it comes to streamlining processes, a DBA can be an invaluable asset. They’ll help you identify opportunities where processes are inefficient or outdated, then suggest ways to improve them.

This could involve automating manual tasks with software or using the latest digital technology tools to get the job done faster.

Competitive Advantage

Markets are constantly changing, and staying ahead of the competition is key to success. A DBA can analyze market conditions and help you develop strategies that will give you a competitive advantage over businesses that do not have one.

They can also help you identify new areas for growth and opportunities to reach more customers through digital marketing campaigns and other tactics.

Increased Profitability

Ultimately, having a digital business analyst can help to increase your profitability.

By increasing efficiency, improving customer service, and gaining insights into your business, an analyst can help you to boost your bottom line. This makes investing in a digital business analyst an excellent decision for any business owner.

All in all, digital business analysts are an essential part of any organization that wants to stay ahead of the competition and make informed decisions. Trust that there will be no shortage of companies who would want you!

woman analyzing market trends

5 Steps to Becoming a Digital Business Analyst

So, how do you become a digital business analyst?

Here’s what you need to do:

1. Get the right education and certifications

It would be best if you started by earning a bachelor’s degree in business or computer science, or information technology.

If you already have a degree, you can look into getting additional certifications in business analytics and data science. These certifications will give you the knowledge and skills necessary to become an expert in the field.

2. Gain hands-on experience

Practical experience is key to success in this field. You can intern in a company or look for contract jobs that will help you gain the experience you need.

Don’t be afraid to work in different industries, such as finance, healthcare, or retail. Every experience will add to your knowledge of the digital business world.

3. Learn the latest industry trends

Even if you have all the knowledge and experience, staying up-to-date with the latest technology trends is essential. Read books, listen to podcasts, and attend conferences and seminars to stay ahead of the game.

Keep an eye on machine learning and artificial intelligence development, as well as new developments in data analytics and visualization.

4. Create an impressive resume

Having an impressive resume is essential for landing a job as a digital business analyst. Make sure you emphasize the following skills:

  • problem-solving
  • data analysis
  • communication
  • project management

Remember to include any certifications or awards you have earned in the field.

5. Network and find job opportunities

Building a network is key to finding a digital business analyst role. Attend organization events, join relevant LinkedIn groups to connect with other professionals in the field, and use social media to promote yourself.

You can also look for job openings on job boards or contact companies directly. Don’t forget to use your network as a resource when searching for openings.

Digital business analysts are highly sought after in today’s job market. If you have the right qualifications and experience, you can pursue a successful career as a DBA!

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Work in StarTechUP!

If you want to take your digital business analyst career to the next level, join our team at StarTechUP!

We are a software development firm that provides innovative solutions to help businesses reach their goals. Our team is made up of DBA experts who are passionate about digital transformation and can help you develop your skills as a digital business analyst.

Send us your resume and join the exciting world of digital business analysis! We look forward to hearing from you.

About the author: Andrea Jacinto - Content Writer

A content writer with a strong SEO background, Andrea has been working with digital marketers from different fields to create optimized articles which are informative, digestible, and fun to read. Now, she's writing for StarTechUP to deliver the latest developments in tech to readers around the world. View on Linkedin