The Importance of an Online Presence how, why, where?

June 11, 2020

In the previous posts, we’ve talked about what a Startup company is, how to find the right startup partners, how to fund your venture and where to promote your ideas. The digital age has opened doors to an online community that’s more accessible for Startup companies to engage with loyal customers and find potential clients.

An online presence, according to the Kate’s Take (a blog regarding online presence), is the sum of all the personal and business-driven identities you’ve created online, and the interactions that those identities participate in. In a decade when most people spend a lot of time online, a Startup Company could greatly benefit from the free promotion and identity of a well-established online presence.

A presence is not only creating Facebook, Twitter, Instagram, Tumblr, Google+, LinkedIn or blog accounts but also engaging in interesting conversations and letting your brand become an actual persona that customers become comfortable with.

The good thing about an online presence is that the resource you need for this is time, more than money; and if done consistently, it pays off in the long run.

Aside from the benefit of only having to invest time, the online community is awake 24-7. It’s basically a 24-hour showroom, accessible to anyone with an Internet connection; unlike traditional print advertisements that are only limited to the people who see or read them. Brand building is also nearly impossible without the right online presence since customers want to check out the companies they want to work with. Like a resume or a calling card, the fate of your company’s ability to clients entirely depend on how you play with your marketing strategies to generate revenue.

If you need a reliable company to help you create your website and establish online presence, contact us. We look forward to working with you!

About the author: Baptiste Leroux - CEO

After several years in the corporate world, I create my first Web startup as a social enterprise. Working with talented people, excellent software development skills, good communication, and a competitive pricing, we shifted our focus to web & mobile outsourcing projects. View on Linkedin