It was discovered in a survey that a user’s initial impression of your product is heavily influenced by design, with a staggering 94% of factors related to it. With a high number like that, it goes without saying that staying in the loop with the latest UI/UX trends is an absolute must.
So, what is in UI/UX design in 2024?
This blog details ten rising UI/UX design trends that you need to know in 2024 so you can stay ahead of the game and create exceptional user experiences.
AI-Generated UI/UX Design
First up in our UI/UX design trend list is using artificial intelligence (AI) to generate design elements. As in various industries, this technology transforms UI/UX design by automating tasks like layout creation, color scheme selection, typography choices, and even content generation based on user interactions, data inputs, or predefined parameters.
Accessibility and inclusivity are important in UI/UX design interfaces, and AI-generated designs can help achieve that. Thanks to AI-driven tools, designers can automatically identify and address accessibility issues, helping them create designs that are friendly to users with disabilities.
Also, AI-powered design tools offer designers inspiration and creative ideas and facilitate collaboration. By analyzing design databases and trends, AI suggests design elements and visual styles. It also assists in version control, design documentation, and real-time feedback integration.
Interactive 3D Illustration
Out with flat design and in with the three-dimensional (3D) design trend. With the widespread use of 3D software and tools, 2024 is their year to shine.
Using interactive 3D elements is one of the design trends that really catches the user’s attention and makes the website feel more immersive and realistic. These elements become part of the story and create a seamless and engaging experience. It’s hard to say where this trend originated, but some designs even look like they were made with Midjourney, another AI tool.
By leveraging the principles of photorealism, 3D graphics offer an irresistible option for users—not to mention increase user engagement. With the use of 3D animations and video editing tools like Adobe After Effects or Blender, designers can create captivating user interfaces and memorable visuals to communicate a message.
Dark Mode Remains Popular
When talking about current trends, dark mode still reigns. Apple, YouTube, and Google have been rocking it for years. But now, it’s becoming more of a default in UX. So, in 2024, we’re gonna see more apps and websites using dark mode as the default setting.
Dark mode is a user interface setting that uses dark colors as the main background color. It’s great for reducing eye strain and improving battery life. To nail a good dark mode design, make sure the text and other elements are easy to read, and the overall UI isn’t too dark.
This year, we’ll see more exciting improvements. One of the highlights is the ability for websites to adapt their appearance to match your system theme effortlessly. This means a seamless and cohesive experience across platforms, perfectly in sync with the look and feel of your device.
Design with Emotion in Mind
Ever stumbled on empathetic error messages while navigating websites or mobile apps? That’s an attempt at emotional design. Get ready to see more of that in the UX design world. In 2024, designers will focus on user emotion.
Emotionally intelligent design goes beyond functionality. It’s about crafting products, services, or experiences that truly connect with users emotionally. By acknowledging and addressing the emotional aspects of human interaction with technology, we can create remarkable experiences.
Key aspects of emotionally intelligent design include:
- empathy
- anticipation
- feedback and communication
- adaptability
- inclusivity
- ethical considerations
Big and Bold Typography Takes the Stage
Gone are the days of subtle typefaces and minimalistic design as we embrace assertive, larger-than-life fonts in 2024. With bold typography, you can make a statement and instantly grab users’ attention.
A study published in the International Design Journal in 2020 showed that typography plays a role in how people perceive information on websites. The researchers found that different fonts actually trigger different cognitive processes in our minds when we’re reading online. So basically, how our brains learn and remember info is directly influenced by typography.
In 2024, expect to see bold typography used in innovative ways, such as creating layered text or using it as a design element rather than just for readability. It also injects personality into interfaces, effortlessly guiding people through content with a visual hierarchy.
Engaging Cursor Interactions
If you really want to create immersive experiences, we recommend bringing cursor interactions in—especially for web design. There is no better time to ride this trend than 2024!
A cursor is like a trusty sidekick in web design, bridging the gap between users and user interfaces. It’s what lets you navigate and take action on a site. And guess what? This year, cursors are getting a major upgrade. They’re not just functional anymore; they add depth and play a bigger role in the user experience.
Programs like Figma have allowed for the evolution of cursors in UX design, with designers now able to customize shape, size, and animation. These improvements bring to life websites, mobile screens, landing pages, and images.
Next-Level Personalization
Personalization will be a hot topic if you talk in a room full of UI/UX designers. In 2024, that word will still be on everyone’s lips. With a focus on customer-centric design and data-driven decision-making, personalization shares the stage with AI.
Personalization goes beyond adding your name or product recommendations. It’s about crafting a unique experience for each user by considering their preferences, behaviors, and needs. The emerging technologies of AI enable UX and UI designers to gather data and create personalized designs that cater to their target audience.
So, this year, personalization will be a standard for any successful digital interfaces of websites or apps. Users expect a tailored experience, and with so much information available, it’s something that brands can no longer ignore.
Using Data Visualization to Create User Interfaces
In 2024, we can expect more brands to seek out data visualization tools that enhance user interaction and positively impact users’ lives. Not only will the focus be on the user, but it’s also about creating interfaces that are not just functional but also visually appealing and user-friendly!
Data visualization is the art of presenting data in a visual context, telling a story for the user. It is now essential to user experience, improving how users interact and fostering trust. Instead of generic charts and graphs, data should speak to the user. One example is Spotify’s Wrapped campaign, which uses data visualization to show users their top songs and artists of the year.
As more companies prioritize collecting and using data to personalize user experiences, data visualization will continue to evolve and adapt to enhance the overall user experience in 2024.
Unlocking the Power of Micro-Interactions
2024 will witness the rise of micro-interactions as a staple in mobile and desktop UX design. This offers a facelift to static elements that feel outdated. One micro-interaction will make a brand be remembered, and one bad micro-interaction will make users run.
Micro-interactions are subtle animations that offer instant feedback. These small visual movements, such as swipes, hover effects, animations, and data input, enhance user experience, making it engaging and making a brand personality stand out.
When done right, micro-interactions boost user experiences and strengthen loyalty, ultimately boosting conversions. In 2024, we’ll see the power of these tiny interactions unlock a whole new level of UX design that is more human-centric and emotionally intelligent.
Responsive UI Design Never Goes Out of Style
In the past few years, responsiveness has been a timeless topic in design trends. But the truth is, it needs to step up its game. In 2024, responsive design goes beyond just fitting different screen sizes. It should be able to adapt everywhere.
About 55% of mobile traffic came through mobile devices, according to a survey in 2021. But you know what? Every year, new screen sizes pop up, meaning UX designers have to tweak their creations to fit these devices—the latest iPhones, smart TVs, or laptops. That’s why, in 2024, responsive design will be more about adaptability and creating a seamless user experience across all devices.
This year, we’ll see designers going beyond just resizing essential elements to rearranging entire layouts and using flexible grids that cater to different screen sizes. Unquestionably, responsive design is here to stay, but its features are definitely upgrading.
Invest in UI/UX Design Services from StarTechUP in 2024!
The UI/UX design trends of 2024 promise to be exciting, with 3D graphics and other innovative technologies driving the design world.
At StarTechUP, we stay on top of these trends to ensure our clients receive cutting-edge designs that elevate their brand and create memorable user experiences. Our team of expert UI/UX designers is always ready to bring your ideas to life and help you achieve your business goals through design.
So, as we approach 2024, get ready to embrace these trends and make them a part of your brand’s digital presence. Contact us today to see how we can help you take your UI/UX design to the next level!
