Start building better
software products

Bring together your entire team with a strong product vision. Gain a competitive edge, reignite your product strategy, and bring innovative ideas to life.

Product management Ideation - Section 1

The importance of product ideation

Creating a great product concept involves more than one brainwave. In order to start building a product, you need to understand your users, the competitive landscape, and how you can employ cutting-edge technology to power a better user experience.

We help you analyse your users and find product-market fit so you can build products that take the user experience to the next level.

Product Ideation - section 2

Our product ideation Process

Our team follows a clear workflow management system for product ideation, proposing ideas for user flows and taking a collaborative approach to interface and action design.


First, our analysts work on understanding your business and gathering user feedback, the best input for creative ideas.


Think like a user. We’ll create a seamless user flow that aligns everyone in your team on the idea of the product.


In the next stage, we do some design thinking, mocking up the interface of your software product and bringing the user flow to life.


We’ll go deeper into the original idea to simplify the user experience, minimizing steps and optimizing engagement.

Ready to Delight your users?

Achieve more with
Product ideation

When our analysts assess your business, they start by prioritizing your business goals. These goals form the foundation of the product ideation process, underpinning everything from the user flow we create to the interface we design.

Find fresh ideas

Analyze user feedback to easily identify the root problem behind pressing issues and find fresh perspectives to redefine your product strategy.

Align your entire team

A successful product ideation process helps to bring together every team member, with space to explore ideas, define priorities, and align on a product roadmap.

Win new customers

Launch new products, diversify your revenue streams, and reach whole new markets. We have product managers and analysts with experience across every market and industry.

Delight existing users

Today’s digital landscape means that customers demand more from products and services they use. Product ideation helps you prioritize user feedback to boost customer retention.

Contact us

Partner with Startechup in your digital transformation journey


Chat with FB Messenger


Book an Appointment


Scan QR Code


Know the key insights related to make your ideas to reality.
Owners must consider their business real estate

How To Pitch To Investors 101

Fund the startup company with enough money to genuinely develop to demonstrate the viability of the entrepreneur’s ideas. It typically occurs before the startup plans to venture into operations and when the startup company has a detailed business plan...
Read More

app development women owned

10 Most Influential Women Owned Mobile App Development Companies

Women-owned businesses, which used to assemble in e-commerce and digital media, are now getting into fields such as health technology. These best women-owned companies are now inspiring other app development startup…
Read More


Product ideation is the process that takes you from a blank page to a final product concept. You dive deep into user feedback and business challenges that could be solved, then collect good ideas.

In the software world, the ideation process involves collecting great ideas before starting the design process, and then involving everyone - not just the product owner or product manager but also other team members - on refining the final idea.

At Startechup, we employ several product ideation methods, suitable for different businesses and use cases. Whichever strategy we choose, we follow a structured process and generally start with an in-depth business analysis stage.

Our analysts will perform competitive analysis, note popular ideas, and take into account usage patterns. They'll also hold a brainstorming session with product owners, product leaders, product teams, and team members in the right departments.

These ideation sessions are essential in defining a clear problem statement - one that the product leader, wider product teams, and business stakeholders are all aligned on.

Once the ideas are collected, our experts help you in reviewing proposed ideas, discussing proposed ideas, and defining the preferred ones.

Then, we move onto the design thinking stage of idea generation in product management, refining a user flow and interface design for your software product.

In the development process, product ideation needs to be built in. We can help you set up a structured process for collecting new ideas, ideation requests, product ideas, feature requests, and feedback from users.

It's important to gather ideation requests in order to understand popular feature requests. Collecting these ideation requests and feature requests is essential for understanding what the users in your online community and your team are suggesting. It's important to set up a customer feedback workflow to feed into the ongoing ideation process. Product managers can sort the good ideas from the bad and feed them into development.

Product ideation is the process of generating, developing, and evaluating new product ideas. Several models can be used to guide this process, including:

  1. The SCAMPER model is a brainstorming technique that helps teams generate new ideas by asking questions related to Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Reverse.
  2. The Design Thinking model: This model is a problem-solving approach that involves empathy, definition, ideation, prototyping, and testing. It encourages teams to understand the users and their needs, brainstorm ideas, and test them with real users before developing a final product.
  3. The Lean Startup model is a methodology for developing and launching new products emphasizing rapid prototyping, customer feedback, and data-driven decision-making.
  4. The Double Diamond model is a design process framework that helps teams define the problem, narrow down the ideas, and then develop and refine the chosen concept.
  5. The Stage-Gate model: This model is a framework that helps teams to move new product ideas through a series of stages, from the initial idea generation to the final launch. It involves several gates or decision points where the team assesses the idea's feasibility, resources, and potential.

These models can guide the product ideation process and help teams generate, develop and evaluate new product ideas. The choice of the model will depend on the company's culture, the product, the team, and the objectives you have for your digital transformation.

Coming up with a new product is a tall order. Great ideas don't come often, and today, it's difficult to keep customers happy with the increasingly competitive digital landscape.

Moreso, with emerging technologies, such as AI and ML development, every company is embarking seriously on digital transformation. In order to stay competitive, it's important for businesses' product managers and product owners to define a clear product ideation strategy.

Once the product ideation process is complete - the idea has become a fully-fledged concept - the product team can start design and development. Your product manager will help in this transition, bringing product developers and designers on board to bring your idea to life.

At Startechup, we always make sure we keep ideators engaged throughout the software design and development process. Even after the idea is established internally, the product manager needs to keep close communication with wider stakeholders to ensure alignment.

Generating ideas for your startup can be a challenging but essential part of the product development process. Here are some ways to generate new and original ideas for your startup:

  1. Look for gaps in the market: Identify areas where current solutions are lacking and consider how you can fill those gaps with new and original ideas.
  2. Conduct customer research: Gather feedback from potential customers on their needs and wants. It will give you valuable insights into what products or services they would be interested in purchasing.
  3. Look to other industries for inspiration: See what other sectors are doing and find ways to adapt their ideas to your industry.
  4. Brainstorm with a team: Gather a group of people with diverse backgrounds and perspectives, and brainstorm new ideas.
  5. Attend industry events: Attend conferences, trade shows, and networking events to stay informed about new trends and developments in your industry.
  6. Find inspiration online: Read blogs, articles, and forums related to your industry to stay informed about new developments.
  7. Use idea-generation techniques such as SCAMPER, Reverse Brainstorming, or mind mapping.

It's important to remember that generating ideas is an ongoing process, and it's essential to continue to generate more ideas even after your startup is up and running. It's also crucial to manage the ideas, separating the best ideas from the bad ones by evaluating them based on their feasibility, scalability and potential impact. By doing this, you can ensure that the ideas you choose to pursue have the best chance of success.

The process of product ideation can vary depending on the specific model or framework that is being used, but generally, it includes the following steps:

  1. Problem identification: Identify the problem or need that the product will address. It can involve conducting market research, gathering customer feedback, or identifying gaps in the market.
  2. Idea generation: Generate a large number of ideas for the product. It can involve brainstorming sessions, surveys, or other idea-generation techniques.
  3. Idea screening: Evaluate and screen the ideas to determine which ones have the most potential. It can involve assessing the arguments based on feasibility, customer demand, and market potential.
  4. Concept development: Develop a detailed concept for the product, including its features, target market, and business model.
  5. Prototyping: Create a product prototype to test its design and functionality. A quick UI/UX design will help you visualize how your application will look like.
  6. Feedback and validation: Gather feedback from potential customers and other stakeholders to validate the product concept and make necessary adjustments.
  7. Business case and roadmap: Create a business case for the product and a roadmap for its development and launch.
  8. Launching: The product is ready for launch with all the previous steps completed.

It's important to note that product ideation is an ongoing process, and it's essential to continue to generate new ideas even after the product launch. Also, it's vital to involve cross-functional teams, including product management, engineering, design, marketing, and sales, in the process to get different perspectives and insights.

Startechup procurement process flow

The Startechup procurement process flow can be summarized into four key steps. First, an Introduction call is conducted in order to get to know the potential client and assess their needs. Second, a project assessment is carried out in order to determine the scope of work and what resources will be required. Third, a project execution proposal is drafted and presented to the client for approval. Fourth, once the proposal is accepted, an agreement is drawn up and both parties sign it. This marks the beginning of the project and Startechup’s commitment to seeing it through to completion. While this process may seem long and tedious, it is essential in ensuring that both parties are on the same page and that Startechup has a clear understanding of the client’s expectations

You can expect the best from our team

At Startechup, we pride ourselves on providing top-notch software development services. Our team of experienced developers is well-versed in a variety of programming languages and platforms, and we always stay up-to-date on the latest industry trends. We provide comprehensive documentation with every project, so you can be confident that the final product will meet your specific needs. In addition, our team offers business analysis and interaction Ui/UX services to ensure that your project is user-friendly and easy to navigate. When you work with Startechup, you can expect top-quality service from start to finish.

Most common project execution framework

We mostly use the most popular project execution frameworks: Agile project management. This tool is designed to provide real-time communication between project managers and team members in order to efficiently execute tasks and deliverables. The Agile framework is based on a set of principles that emphasize iterative development, customer collaboration, and continuous improvement. One of the key features of Agile project management is the daily and weekly standup meetings. These meetings help to ensure that everyone on the team is aware of the project’s progress and obstacles. As a result, all project stakeholders are up to date on every step of the project.

Powerful project tracker tool developed by Startechup

Startechup has developed a powerful project tracker tool that can help organizations keep track of time, budget and resources spent on projects. Through the tool our team members send weekly project plan and weekly wrap-up by email. We integrated data from common 3rd party in software development, like Bitbucket (similar to GitHub or Gitlab), communications on the project Slack channel. It helps clients, managers, employees to see the time they have left to complete a project, estimate the time required to complete each tasks, and make sure we stay compliant with budget and project timeframe. Startechup project tracker is a powerful tool, for clients and project managers, to monitor the progress of a project and ensure that it is on track. Startechup project tracker tool is a valuable resource for any organization that wants to improve its project management capabilities on software development projects.

Our Values

A human-centered company

Startechup is a diverse team working along every stage of the product lifecycle, but we're all brought together by our shared values.

Truly international

StarTechUp works with clients worldwide. Our offshore dev team is led by an international management team with experience in Silicon Valley and Europe.

Leveraging cutting-edge technology

Cloud technologies now boast powerful opportunities. We help you unlock the real value of these cutting-edge tools for your business.

Excited by challenges

We’re united by our hunger for challenging development projects. As industry disruptors and veteran engineers, we take on complex products.

Aggressively chasing ROI

As a strategy-driven team, we look for opportunities to save resource and maximize value. We offer competitive web development services with an offshore model.

Inspired by better business

We strive to do things better: better for our people, the planet, and everyone else on it. We operate as an ethically-conscious company and partner with clients who align with our values.

Rooted in integrity

From the way we communicate with each other to what we deliver to clients, we’re honest and straightforward. We don’t oversell or overpromise – we just deliver great business value.

Meet our Prodcut Ideation team

Led by a European management team with Silicon Valley experience, our experienced offshore product ideation team are ready to help you create ideas and build new products.