{"id":6232,"date":"2021-09-30T12:33:09","date_gmt":"2021-09-30T12:33:09","guid":{"rendered":"https:\/\/www.startechup.com\/?p=6232"},"modified":"2024-08-12T06:38:22","modified_gmt":"2024-08-12T06:38:22","slug":"long-tail","status":"publish","type":"post","link":"https:\/\/www.startechup.com\/en_au\/blog\/long-tail\/","title":{"rendered":"What Is The Long Tail And How Can It Benefit Your Business?"},"content":{"rendered":"

Online retailers can often make more money than their brick & mortar counterparts since there is unlimited space to sell products. Another critical factor is that products recommendations can encourage buyers to consider more. Books, videos, and music sales, where a wide range of products have benefited significantly from this approach. <\/p>\n\n\n\n

Theorized by Wired magazine editor Chris Anderson, who turned the term into a book called “The Long Tail: Why the Future of Business is Selling Less of More<\/a>” in 2006. The title refers to a graph showing that companies can sell fewer products in bulk rather than a large quantity sold to a small number of people. <\/p>\n\n\n\n

Low-volume items spread out on the chart’s x-axis create a long tail strategy that generates more sales overall. Although a smaller quantity of each item is sold, there is a much greater variety for sale in the mass market.<\/p>\n\n\n\n

Anderson says the long tail manifests itself at Google and eBay, which generate significant revenue from dealing with many customers. He also mentions blogs and wikis as a long-tail model, as more people than ever contribute editorial material.<\/p>\n\n\n\n

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