Build better software with Startechup's product managers

We help you leverage powerful new technology, manage all your technical resources, and build a product strategy that wins customers in the short-term – and the long-term.

Project manager infographic

Enterprise-wide alignment with product management

Build software products that drive tangible business objectives with Startechup’s elite software product management team.

Our product managers ensure that your talented technical resources are being used most effectively. They also align the day-to-day development of your product with wider business strategy, giving every stakeholder a new level of confidence in the product roadmap.

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Fulfill your Product Vision

Your software product manager from Startechup is ready to analyze your business, and create a strategy and roadmap that aligns with your wider business goals, your product’s key features, and wider market requirements.

Business goals

What are your business priorities? What are the biggest challenges you’re facing? Your product manager will create a strategy that drives key business objectives, collaborating with analysts with industry experience to understand your business.

Key features

Our technical product managers create a structured process for collecting all new ideas and feature requests, prioritize their importance, and then incorporate design, development, and testing into your product roadmap.

Market and needs

Build a product that users love and no one else is offering. Product managers are responsible for understanding the competitive landscape, market statistics, and your customers, and then strategizing a plan to win market share.

Our Product Management Process

Your software product manager from Startechup is ready to analyze your business, and create a strategy and roadmap that aligns with your wider business goals, your product’s key features, and wider market requirements.

Vision development

Working with your key stakeholders, your product manager will help to build a product vision, including the key features you want to build and objectives you want to meet.

Product development

Your product manager will collaborate with your product owner and developers to manage software design and development, ensuring features are QA tested and delivered on time.

Customer analysis

We work to understand your customers through customer feedback collection and in-depth market research, before identifying opportunities to improve and develop the user experience.

Marketing and sales

Product owners unite the product marketing and sales teams to ensure full alignment, collaborating on marketing and sales strategies.

Strategy development

Through competitive research, market analysis, and business analysis, we build a product strategy that’s 100% aligned with your wider business goals and activities.

Metrics tracking

Product managers track key metrics to assess project success after deployment. These include financial, product usage, and customer satisfaction metrics.

Finally feel confident in your Product Roadmap

Book your free consultation with one of our Digital Expert

The Responsibility of your product manager

A software product manager from Startechup supports you from first defining your vision, right through to product marketing and post-deployment support.



Define a vision and strategy that wins customers, then build a product that achieves it.



Reach and convert new users with effective sales and marketing.

The Benefits of Product Management

Not sure if it’s worth adding a product manager or product owner to your team? A software product manager helps you make the most of your team’s great ideas.

Develop your strategy and vision

Your software product needs to fit into your wider business strategy. A dedicated product manager helps you define that product vision, ensuring it drives your business goals.

Align all your stakeholders

In complex software projects, stakeholder management gets complicated. A product manager gets everyone on the same page, from senior leadership to product marketing managers.

Execute the strategy

A dedicated project manager makes sure that all the day-to-day tasks of the development team are driving towards the product vision you defined for 360 business alignment.

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Software product managers are responsible for overseeing and managing the whole software development process. They are involved from the very start, working with our business analysts to define your objectives and research the competitive landscape. They help you define your product requirements and work with the wider product team to create a product roadmap that will leave you with a ready-to-deploy product that aligns with your objectives.

During the design and development processes, a product manager's responsibilities include effective stakeholder communication (with your leadership team, product marketing team, sales team, and more), managing various product teams (like the engineering team and development team), and ensuring development continues to align with the overall product strategy. Therefore, software product managers have responsibilities throughout the whole lifecycle of product delivery, from the discovery phase and planning phase to development and post-deployment support.

A software product manager is responsible for the whole software development process and software development lifecycle. Therefore, the product manager job is complex and involves managing multiple cross-functional teams.

The software product management process starts with business analysis and product strategizing. Startechup product managers take the time to get to know key stakeholders in your team and work with our business analysts to define a product vision that aligns with your wider business objectives and the needs of your customers. This includes analyzing industry content, trend reports, user stories, and sales data.

A product manager's responsibilities also include managing the software design teams and development teams, ensuring new products and new features are delivered on time and to a high standard. This involves regularly prioritizing new ideas, building product roadmaps, and reporting on strategic goals.

The product development process requires cross-functional teams with a range of different expertise and skillsets. Here are the teams at Startechup that collaborate on product development:

A product manager can be beneficial, but is not mandatory, for building a SaaS application or enterprise digital solution, as they are responsible for the overall vision and strategy of the product. They work closely with the development team and stakeholders to identify and prioritize features, create a product roadmap, and ensure that the final product meets the target market's needs. They help to ensure that the project stays on track and that the final product is delivered on time and within budget. However, it's not a must-have role; depending on the size and complexity of the project, a product manager might not be necessary, but a good project manager can fill the role of a product manager.

A product manager can bring valuable insights into how customers use the application, what features might be beneficial and how to better serve customer needs. By understanding customers’ goals, a product manager can work with stakeholders to develop products that meet customers' expectations. Furthermore, they are also well-informed about current trends in SaaS technology which helps them make informed decisions about which technologies should be used for developing the project.

There's a huge array of skills that the product manager job requires, and these skills depend on the type of product management specialism each product manager is in. However, these are the top three skills we look for when hiring someone for a product manager's role:

1. Time management

A product manager's responsibilities include overseeing the planning of product delivery and then ensuring that everything is delivered before deadline. This involves getting feedback from multiple different stakeholders and managing the tasks of many team members in product teams. Therefore, a product manager needs to have excellent time management skills in order to ensure projects are delivered on time and to a high quality.

2. Excellent communication skills

The day-to-day life of a product manager involves many meetings. Software product managers often act as the key point of contact with customers, senior leadership, and wider company teams. They also manage lots of team members in the development and engineering teams. Therefore, it's essential for product managers to be able to communicate effectively.

3. Technical skills

Technical skills are not essential for product managers - it depends on the industry you're in and the type of products you manage. In software, a technical product manager who has a deep understanding and knowledge of software is a huge advantage, because product managers have a lot of communication with the engineering team who develop the solution.

No, although a product manager will often work with a project manager or project management team. A product manager's responsibilities are to oversee the strategy, development, and deployment of a software product. Project managers work on driving the goals of multiple projects, which aren't necessarily product-related.

At Startechup, we can assign an experienced project manager and/or project owner to your team. The product manager job is to build the product strategy, then manage developers and every team member throughout the product life cycle to fulfill that strategy.

Many technology companies outsource product management services in order to lower project costs and increase the likelihood of project success, whether they're building a minimum viable product or adding new product features.

Startechup procurement process flow

The Startechup procurement process flow can be summarized into four key steps. First, an Introduction call is conducted in order to get to know the potential client and assess their needs. Second, a project assessment is carried out in order to determine the scope of work and what resources will be required. Third, a project execution proposal is drafted and presented to the client for approval. Fourth, once the proposal is accepted, an agreement is drawn up and both parties sign it. This marks the beginning of the project and Startechup’s commitment to seeing it through to completion. While this process may seem long and tedious, it is essential in ensuring that both parties are on the same page and that Startechup has a clear understanding of the client’s expectations

You can expect the best from our team

At Startechup, we pride ourselves on providing top-notch software development services. Our team of experienced developers is well-versed in a variety of programming languages and platforms, and we always stay up-to-date on the latest industry trends. We provide comprehensive documentation with every project, so you can be confident that the final product will meet your specific needs. In addition, our team offers business analysis and interaction Ui/UX services to ensure that your project is user-friendly and easy to navigate. When you work with Startechup, you can expect top-quality service from start to finish.

Most common project execution framework

We mostly use the most popular project execution frameworks: Agile project management. This tool is designed to provide real-time communication between project managers and team members in order to efficiently execute tasks and deliverables. The Agile framework is based on a set of principles that emphasize iterative development, customer collaboration, and continuous improvement. One of the key features of Agile project management is the daily and weekly standup meetings. These meetings help to ensure that everyone on the team is aware of the project’s progress and obstacles. As a result, all project stakeholders are up to date on every step of the project.

Powerful project tracker tool developed by Startechup

Startechup has developed a powerful project tracker tool that can help organizations keep track of time, budget and resources spent on projects. Through the tool our team members send weekly project plan and weekly wrap-up by email. We integrated data from common 3rd party in software development, like Bitbucket (similar to GitHub or Gitlab), communications on the project Slack channel. It helps clients, managers, employees to see the time they have left to complete a project, estimate the time required to complete each tasks, and make sure we stay compliant with budget and project timeframe. Startechup project tracker is a powerful tool, for clients and project managers, to monitor the progress of a project and ensure that it is on track. Startechup project tracker tool is a valuable resource for any organization that wants to improve its project management capabilities on software development projects.

Our Values

A human-centered company

Startechup is a diverse team working along every stage of the product lifecycle, but we're all brought together by our shared values.

Truly international

StarTechUp works with clients worldwide. Our offshore dev team is led by an international management team with experience in Silicon Valley and Europe.

Leveraging cutting-edge technology

Cloud technologies now boast powerful opportunities. We help you unlock the real value of these cutting-edge tools for your business.

Excited by challenges

We’re united by our hunger for challenging development projects. As industry disruptors and veteran engineers, we take on complex products.

Aggressively chasing ROI

As a strategy-driven team, we look for opportunities to save resource and maximize value. We offer competitive web development services with an offshore model.

Inspired by better business

We strive to do things better: better for our people, the planet, and everyone else on it. We operate as an ethically-conscious company and partner with clients who align with our values.

Rooted in integrity

From the way we communicate with each other to what we deliver to clients, we’re honest and straightforward. We don’t oversell or overpromise – we just deliver great business value.

Ready to Improve your Business?

Our passsion is creating digital excellence. Let’s get started.